Health education in television entertainment--Medisch Centrum West: a Dutch drama serial

Abstract

World-wide a number of groups have sought ways to incorporate health messages into television entertainment like popular drama and soap serials. In the Netherlands, the Heart Foundation incorporated its cardiovascular health message in several episodes of a popular Dutch hospital serial called Medisch Centrum West. To obtain greater insight into the impact of this so-called 'entertainment-education (E & E) strategy', an evaluation study was carried out. Medisch Centrum West was both entertaining and informative at the same time. Although viewers were well aware that the programme included a health message, they did not find it intrusive to their enjoyment of the storyline. It was interesting to learn that fans were more tolerant and positive towards the E & E strategy than non-fans. Age, sex and education level explained only 5% of the variance.

School‐based drama interventions in health promotion for children and adolescents: systematic review

“…Involve me, and I will understand. Previous evidence has proved the first phase to be true (Bouman et al 1998). The second phrase is partly supported by the reviewed studies in this paper.…”

“…Involve me, and I will understand . Previous evidence has proved the first phase to be true (Bouman et al. 1998).…”

Effectiveness of entertainment education in communicating health information: a systematic review

“…As such, detection behaviors may be viewed to be risky, and prevention health behaviors are often associated with healthy outcomes. In the past, the prevention behaviors investigated in EE studies included those designed to prevent HPV (Brodies et al, 2001), HIV (Do & Kincaid, 2006), heart diseases (Bouman, Maas, & Kok, 1998), obesity , alcohol abuse (Van Leeuwen, Renes, & Leeuwis, 2012), STD (Whittier, Kennedy, Lawrence, Seeley, & Beck 2005), and unplanned pregnancy (Collins et al, 2003). Others, however, examined detection behaviors, mostly related to cancer screening (Hether, Huang, Beck, Murphy, & Valente, 2008;Murphy, Frank, Moran, & Patnoe-Woodley, 2011).…”

Educar entreteniendo:los problemas de salud de los personajes femeninos en la ficción TV española

“…La identicación con los personajes constituye una estrategia clave en los mensajes de la EE (Igartúa y Casanova, 2016), aunque sólo suelen resultar ecaces si el destinatario se reconoce emocionalmente en dichos personajes (Fuenzalida, 1992). Algunos autores subrayan la relación directamente proporcional entre el grado de protagonismo y los efectos de la EE (Bouman, Maas y Kok, 1998), mientras que otros consideran que las storylines secundarias también pueden llegar a inuenciar a los espectadores . Parikh (2007), Pintor-Holguín et al (2012) y Weaver, Wilson y Langendyk (2014) constatan la inuencia en los espectadores de los dramas médicos, mientras que Bury (2001) y Makoul y Peer (2004) advierten que la mezcla de realidad y cción puede inducir imágenes distorsionadas sobre la relación médicopaciente, y apuestan por la educación crítica.…”