2022
DOI: 10.1177/09610006221090228
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Health information seeking and sharing behavior of young adults on social media in Pakistan

Abstract: Social media such as Facebook, YouTube, WhatsApp, and Twitter have radically enhanced the public access to health information. Still, studies have unexplored the factors that contribute toward such behaviors especially in developing countries. Therefore, this study identifies the factors that contribute to the likelihood of young adults’ health information seeking and sharing on social media. Specifically, drawing upon health belief model (HBM), the study attempts to understand how health belief and e-Health l… Show more

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Cited by 20 publications
(14 citation statements)
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“…There were no missing values because the data were collected through "Google Forms". According to Malik et al (2022aMalik et al ( , 2022b, this method (i.e. Google Forms) not only minimizes the missing values but also is appropriate to collect data from the scattered population.…”
Section: Preliminary Analysismentioning
confidence: 99%
“…There were no missing values because the data were collected through "Google Forms". According to Malik et al (2022aMalik et al ( , 2022b, this method (i.e. Google Forms) not only minimizes the missing values but also is appropriate to collect data from the scattered population.…”
Section: Preliminary Analysismentioning
confidence: 99%
“…The study applied structural equation modeling (SEM) in two stages with maximum likelihood (Islam et al , 2022). The study examined data for the basic assumptions for SEM (see preliminary analysis) to examine confirmatory factor analysis, and hypotheses testing (Ahmad et al , 2021b; Malik et al , 2022; Islam et al , 2021b). The following section discusses the detail of these techniques.…”
Section: Resultsmentioning
confidence: 99%
“…So, both the factors emerged as significant predictors for intentions to combat misinformation. This indicates that users who are habitual of contributing and sharing content to social media by posting information, sharing photos/videos and writing comments to micro-blogs have already attained the confidence and abilities to execute such activity patterns (Malik et al. , 2022).…”
Section: Discussionmentioning
confidence: 99%
“…Ebola and Zika virus epidemics) and political movements (i.e. UK riots, Arab Spring and 2016 US election) (Lee et al, 2022;Islam et al, 2020a, b;Malik et al, 2022). However, it has also been reported and criticized for serving as a quick source of spreading misinformation at an unprecedented level during such crises (Clark, 2020;Paul and Das, 2022).…”
Section: Literature and Hypotheses Developmentmentioning
confidence: 99%