“…Regardless, compared to other Southeast Asian countries such as Thailand (78.6% tax rate), Singapore (67.11% tax rate) and the Philippines (71.32% tax rate), or lower middle income countries such as Bangladesh (71% tax rate), Egypt (77.19% tax rate) and Morocco (71.24% tax rate), Indonesian tobacco tax remains low (WHO, 2019). Nevertheless, although Indonesia's tobacco tax rates are below recommended best practice, directing local tobacco taxes towards community‐based interventions that support promotive and preventive measures can play a crucial role in reducing smoking prevalence and decreasing tobacco‐related morbidity (Douglas et al., 2015; Lee, 2014; Nichter et al., 2010). This is especially the case in rural areas, where citizens are isolated and removed from national health programs administered by the central government (Septiono et al., 2019).…”