<p>The article dwells to one of the important issues of modern society — the preservation and maintenance of the younger generation’s health treating children as an active subject, endowed with rights and obligations, who are eligible to take part in decision-making process directly related to their lives. The authors of the article focused on the need to revise generally accepted practices in the field of child health protection due to the rapid changes in modern society, the introduction of new digital technologies, including in medicine, the emergence of appropriate behavioral strategies that require scientific justification, changes in regulatory the legal framework, the readiness of social institutions (family, education, healthcare) to change paradigms regarding the autonomy of children. Based on the research of Russian and foreign scientists, the directions of research, educational, managerial and technological activities in the interests of childhood development are highlighted, which will expand the space of children's participation.</p>