Health tourism strategy selection via SWOT analysis and integrated hesitant fuzzy linguistic AHP-MABAC approach

Büyüközkan, Gülçin; Mukul, Esin; Kongar, Elif

doi:10.1016/j.seps.2020.100929

Cited by 106 publications

(56 citation statements)

References 61 publications

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“…In the first step, the author identifies the groupings and sub-groupings of the SWOT of the F&B industry. SWOT analysis is a well-known strategic approach mainly used to determine the internal factors (strengths and weaknesses) as well as external factors (opportunities and threats) of a situation (Büyüközkan et al, 2021). Using SWOT analysis, the current situation faced by the industry can be determined and how the future state of the current situation will be predicted.…”

Section: Discussionmentioning

confidence: 99%

Food and beverage industry competitiveness and halal logistics: Perspective from small and medium enterprises in Malaysia

Husin

Kamarudin

Rizal

2021

AJIM

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Purpose: This paper investigates the competitiveness of the food and beverages (F&B) industry in Malaysia and examines the Small and Medium Enterprises' (SMEs) demand and key perceptions towards challenges in halal logistics. Methodology: This paper adopted SWOT analysis to understand the internal (strengths, weaknesses) and external (opportunities and threats) competitiveness of the industry. Interview sessions were conducted with 10 SMEs’ owners in the food industry from December 2020 until February 2021. Findings: The SWOT analysis identified several strengths (e.g. workforce diversity, well-established equipment, and facilities), weaknesses (e.g. a limited number of skilled workforce, lack of industrial collaboration, lack of distribution channel), opportunities (e.g. increasing food demand, advanced technology, supportive government initiatives, favorable business environment) and threats (e.g. high cost, new and changing regulation). The SMEs’ perception towards key challenges in halal logistics was also identified. Research limitations/implications: This paper provides an understanding of the competitiveness of the F&B industry, sheds light on the key challenges faced by SME owners in halal logistics, and offers strategies to solve the issues. This study, however, is limited to Malaysia’s experience. Practical implications: This paper will contribute to future studies in the similar field and offers a guide for Halal logistics players, including practitioners and policymakers, to understand their business environment better. The identification of SMEs’ SWOT will be helpful for the businesses to move forward. Originality: The value of this paper lies in the knowledge of SMEs, especially in the F&B industry.

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Section: Discussionmentioning

confidence: 99%

Food and beverage industry competitiveness and halal logistics: Perspective from small and medium enterprises in Malaysia

Husin

Kamarudin

Rizal

2021

AJIM

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“…Türkiye'nin Sağlık Turizmi Pazar Payını Arttırıcı Stratejilerin Bulanık AHP Yöntemi Kullanılarak Geliştirilmesi Yeter DEMİR USLU 1 , Erman GEDİKLİ 2 , Emre YILMAZ 3 , Ayşegül ÇİÇEK 4 , Mervenur KARATAŞ 5 , Seda AYDIN 6…”

Section: Developing Strategies For Increasing Market Share Of Turkey On Health Tourism By Using Fuzzy Ahp Methodsunclassified

“…These as well as worldwide resounding success in recent years in organ transplants done and the potential of health tourism in Turkey to reach the point of taking place among the national strategic plans is also the driving force. 2,[4][5][6][7][8][9] Besides the positive factors transferred here to Turkey for health tourism it is also inadequate and aspects to be developed. In this context, it is aimed to determine the factors that can be considered as negative in terms of health tourism competitiveness and to determine which strategies should be developed primarily with multi-criteria decision-making methods.…”

Section: Introductionmentioning

confidence: 99%

Türkiye’nin Sağlık Turizmi Pazar Payını Arttırıcı Stratejilerin Bulanık AHP Yöntemi Kullanılarak Geliştirilmesi

Uslu

Kedikli

Yılmaz

et al. 2021

Gümüşhane Üniversitesi Sağlık Bilimleri Dergisi

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The purpose of this study is to develop health tourism strategies in order to get more share of the international market. In this scope, firstly the negatives for health tourism of Turkey are examined by researching literature. Then a fuzzy AHP (Analytic Hierarchy Process) method was employed in the study. The decision-making group consists of the health tourism and management and strategy experts of hospital and university who have at least twelve years of experience. According to analysis findings, decision makers primarily chose the subjects of Insufficient legal sanctions for faulty applications, lack of coordination with agencies and insurance companies abroad and insufficient number of physicians and health personnel who can speak a foreign language and qualified. For increasing market share of Turkey on health tourism priority strategies can be as follows; legal regulations should be made that are comprehensive, future-oriented and protect all stakeholders, including important organs of the public and private sector and complication insurance may be required, in order to ensure the coordination of national and international stakeholders, the conference, fairs and events should be increased and each stakeholder should be taken into account, and finally in order to increase the foreign language skills of physicians and healthcare personnel, it is necessary to cooperate with Ministry of Health, Ministry of National Education and Universities.

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“…The factors that affected industry development are identified into internal ("S" and "W") and external ("O" and "T") sectors and used to seek a fit between the two perspectives [9]. The SWOT analysis was adopted widely at single enterprise [10], industry [11], regional [12] and also cross-national level [13,14]. The approach was successfully used in agricultural aspects in recent years for constructing a map of suitable areas for introducing new crops [15] and for creating a competitive market for organic farming [16], etc.…”

Section: Research Structurementioning

confidence: 99%

Regional Comparison and Strategy Recommendations of Industrial Hemp in China Based on a SWOT Analysis

2021

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The hemp (Cannabis sativa L.) industry has great potential growth due to its multifaceted characteristics, however, challenged by the imbalance between the rapid agricultural production growth and the inadequate market. Against the manifesting functional overlapping and homogeneous competition among regions and nations, multi-regional synergistic development strategies of the hemp industry are critical for a sustainable agricultural-industrial system. To propose development strategies and R&D priorities of the hemp agricultural system for multi-regional synergistic development of the hemp industry. A nationwide survey and a SWOT analysis were carried out within five major production provinces in China, which is one of the largest producers of hemp, including Yunnan, Heilongjiang, Shanxi, Inner Mongolia and Jilin. Legislation, distribution, yield and utilization status and their effect on the development of industrial hemp in China were discussed. The SWOT analysis suggested that the negative effects of weaknesses and threats are stronger than the positive effects of strengths and opportunities. The modern hemp industry is still in an early phase of development characterized by the emerging legislation, growing acreage, initial researches and a few applications that pertain to mainstream use in China. Therefore, strategy recommendations, including top-level design, participating in global competition, promoting innovation and enhancing public cooperation, were proposed. We provide strategies for enhancing the hemp agricultural-industrial system, thus enabling policy makers and researchers to master the priority of promoting economic corporation and agricultural science and technology innovation.

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Health tourism strategy selection via SWOT analysis and integrated hesitant fuzzy linguistic AHP-MABAC approach

Cited by 106 publications

References 61 publications

Food and beverage industry competitiveness and halal logistics: Perspective from small and medium enterprises in Malaysia

Food and beverage industry competitiveness and halal logistics: Perspective from small and medium enterprises in Malaysia

Türkiye’nin Sağlık Turizmi Pazar Payını Arttırıcı Stratejilerin Bulanık AHP Yöntemi Kullanılarak Geliştirilmesi

Regional Comparison and Strategy Recommendations of Industrial Hemp in China Based on a SWOT Analysis

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