2024
DOI: 10.37880/cumuiibf.1429844
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Healthcare Marketing Evolution: A Comprehensive Exploration of New-Age Strategies and Patient-Centric Paradigms

Hafize Nurgül Durmuş Şenyapar

Abstract: This qualitative exploratory research examines the dynamic healthcare market, characterized by its unique interplay between healthcare provision, technological advancements, and evolving marketing strategies. It explores new-age marketing strategies, including digital presence, content marketing, personalization, telehealth, mHealth, social media, patient reviews, healthcare CRM systems, interactive tools, chatbots, and online marketing. The “Digital Presence and Optimization” strategy promotes visibility and … Show more

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