African Americans and overweight or obese women are at increased risk for
excessive gestational weight gain (GWG) and postpartum weight retention. Interventions are
needed to promote healthy GWG in this population; however, research on exercise and
nutritional barriers during pregnancy in African American women is limited. The objective
of this qualitative study is to better inform intervention messages by eliciting
information on perceptions of appropriate weight gain, barriers to and enablers of
exercise and healthy eating, and other influences on healthy weight gain during pregnancy
in overweight or obese African American women. In-depth interviews were conducted with 33
overweight or obese African American women in Columbia, South Carolina. Women were
recruited in early to mid-pregnancy (8–23 weeks gestation, n = 10), mid to late
pregnancy (24–36 weeks, n = 15), and early postpartum (6–12 weeks
postpartum, n = 8). Interview questions and data analysis were informed using a social
ecological framework. Over 50 % of women thought they should gain weight in excess of the
range recommended by the Institute of Medicine. Participants were motivated to exercise
for personal health benefits; however they also cited many barriers to exercise, including
safety concerns for the fetus. Awareness of the maternal and fetal benefits of healthy
eating was high. Commonly cited barriers to healthy eating include cravings and
availability of unhealthy foods. The majority of women were motivated to engage in healthy
behaviors during pregnancy. However, the interviews also uncovered a number of
misconceptions and barriers that can serve as future intervention messages and
strategies.