“…Such broad attempts can backfire, be ineffective, or have unintended consequences over time. For example, in the US government campaigns to limit fat consumption, a lean and trim population did not result (Friedman, 2003;Taubes, 2001;Wilfley & Brownell, 1994); instead, as the government educated the public about fat intake, the average person became more obese, for a variety of reasons that are not fully understood. This suggests that greater attention should be directed toward individual patterns, as a complement to epidemiological investigations.…”