“Hear What You Want”: Sonic Politics, Blackness, and Racism-Canceling Headphones

V, Alex Blue

doi:10.7916/cm.v0i99/100.5346

Current Musicology 2017

DOI: 10.7916/cm.v0i99/100.5346

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“Hear What You Want”: Sonic Politics, Blackness, and Racism-Canceling Headphones

Alex Blue V¹

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2020

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The Intersection of an Entrepreneurial Mindset and Hip Hop: A Case Study on BEATS by Dre

Green¹,

McCann²,

Miller³

et al. 2020

JBTP

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This case study examines how the product BEATS by Dre, entered pop culture and rose to success in the current market. Through a literature analysis and a review of the company’s organizational structure, Beats Electronics is assessed due to its entrepreneurial prowess. The success of Beats by Dre addressed a critical problem in the marketplace, consequently, becoming the top premium sound model to entrepreneurs across the globe. Through the lens of Hip Hop, readers can observe the characteristics of effective entrepreneurship, which is essential for success in the business world. The result of this investigation is significant because the results can better assist scholars and practitioners in how to inject the entrepreneurial mindset in popular culture.

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The Intersection of an Entrepreneurial Mindset and Hip Hop: A Case Study on BEATS by Dre

Green¹,

McCann²,

Miller³

et al. 2020

JBTP

View full text Add to dashboard Cite

show abstract

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“Hear What You Want”: Sonic Politics, Blackness, and Racism-Canceling Headphones

Cited by 1 publication

References 10 publications

The Intersection of an Entrepreneurial Mindset and Hip Hop: A Case Study on BEATS by Dre

The Intersection of an Entrepreneurial Mindset and Hip Hop: A Case Study on BEATS by Dre

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