A numerical investigation on MHD fluid flow in parabolic mode has been performed to point out its significant properties. Thermal radiation, porous medium, heat generation, chemical reaction, and thermal diffusion along with variable temperature and concentration are taken into consideration in the analysis. The novelty of the work is the inclusion of heat generation and thermal diffusion along with exponentially varying temperature and concentration. The constituent governing equations are solved by using finite difference schemes in explicit form. The fluctuations in velocity, concentration, and temperature are observed and discussed with the help of graphs as well as numerical data. Their gradients are also calculated and analyzed the flow properties by using numerical tables. The existence of heat generation, as well as viscous dissipation, creates an increment in the temperature. The gradient of heat transfer rises with the impact of Prandtl number and decay in it is examined under the existence of a source of heat and viscous dissipation.