The work presented in this thesis is geared towards the understanding of coherent control in molecules and atoms in strong fields. The analysis is done by studying multiphoton transitions. We present a theoretical model that describes multiphoton transitions under strong fields. We show that in order to achieve population inversion a phase-matching condition between the laser and the atom needs to be satisfied. This phase matching condition shows that fields need to be tailored taking into account the presence of the dynamic stark shift (DSS) effect and compensating for it. These findings are corroborated by experimental results and simulations. Experimentally, we used a genetic algorithm (GA) to find pulse shapes that can efficiently excite atomic Na to the 4s state by means of a two photon absorption. The solutions found by the GA are used directly to integrate Schrödinger's equations for the amplitudes. The results of using this scheme ratify our theoretical model. We also map how the transition from the weak to the strong field limit occurs for two and three level systems in the presence of multiphoton transitions. Here, we show that the perturbative solutions are a particular case of our model and they are recovered in iii