Beef shortloin steaks were heat processed by rotating hot air or charbroiling to 58, 69, and 74°C. Variables important to decisions made by foodservice operators were analyzed: product yield, heat processing time, electrical energy consumption, and sensory attributes. The rotating hot‐air unit required less heat processing time. Three nutrients which could influence consumer selection decisions were analyzed: moisture, lipids, and food energy. Data analysis revealed: (1) Comparable effects between both heat processing methods for these nutrients, and (2) quality advantages for consumer selection of rare steaks.