Convective heat transfer enhancement using rib turbulators is effective for turbine blade internal cooling. Detailed heat transfer measurement of X-shaped ribs in a trapezoidal cooling channel was experimentally conducted using infrared thermography. The novel X-shaped ribs were designed by combining two V-shaped ribs, and more secondary flows generated by the X rib delivered higher heat transfer enhancement. The Reynolds numbers in this study were 10,000, 20,000, and 30,000. These ribs were installed on two opposite walls of a trapezoidal channel in a staggered arrangement. The rib pitch-to-height ratios were 10 and 20, and the rib height-to-hydraulic diameter ratio was 0.128. Results indicated that higher heat transfer distribution was observed in the vicinity of the shorter base in the trapezoidal channel. The full X-shaped ribs and the V-shaped ribs demonstrated the highest Nusselt number ratios among all the cases. Although full X-shaped ribs contributed to higher heat transfer improvement due to intensified secondary flows, they also caused significant pressure loss. Therefore, the cutback X-shaped ribs were proposed by removing a segment in the rib at either upstream or downstream region. Consequently, the upstream cutback X-shaped rib and the V-shaped rib produced the highest thermal performance in this trapezoidal channel.