This study investigates the influence of twisted tape inserts on a flow pathway in transverse direction of a flow situation. An array of twisted tapes was mounted on the confined channel to disturb the flow to enhance the heat transfer. The test section had 20 twisted tapes of 35-mm height, 10-mm width and a twist angle of 180°mounted on a silica gelcoated plate. Experiments were conducted on the fabricated experimental setup for different discharge conditions. The Reynolds number considered for the study ranged from 2300 to 3500, and the heat inputs varied from 50 to 250 W, with an interval of 50 W. To visualize the presence of twisted tapes on the flow path, the rectangular channel was visualized by laser flow visualization method, which reported the impact of the twisted tapes on the flow. The existence of twisted tape affects the flow, and it forms a swirl that provides a proper mixing of fluid to enhance heat transfer. The outcome of the present investigation provides a solution to enhance heat transfer and proposes the use of twisted tapes instead of using segmented fins in design of fins.