“…Due to this, this work simulates the performance of the MoVTeNbO catalytic formulation during the ODH-Et in a single tube industrial-scale packed bed reactor operating in a non-isothermal and non-adiabatic mode. The reliability of the simulations is based on the modeling approach proposed by Castillo-Araiza and López-Isunza [33,34,45], which allows the prediction of the observed behavior of a wall-cooled packed bed catalytic reactor with low d t /d p . This methodology accounts for the role of void fraction and hydrodynamics on heat transport in the reactor through the proper determination, using experiments in absence of reaction, of the effective heat transport parameters (HTP) such as the radial and axial effective thermal conductivities, k effr and k effz, respectively, and the wall heat transfer coefficient, h w .…”