This is a personal review of how one can apply the principles of physical chemistry to study the ocean and other natural waters. Physical chemistry is the study of chemical thermodynamics, kinetics, and molecular structure. My long-term interest in the chemistry of seawater is an extension of my early work on water and the interactions that occur in aqueous electrolyte solutions, which I began as part of my PhD research on the thermodynamics of organic acids in water. Over the years, I have attempted to apply the tools of physical chemistry to elucidate the structures of seawater, brines, lakes, and rivers. I have developed and continue to work on ionic interaction models that can be applied to all natural waters. Here, I reflect on how my students, postdocs, research assistants, and scientific colleagues have influenced my life, my career, and the field of marine physical chemistry. My hope was and is to use these tools to understand the molecular structures of natural waters.