Hedonic and Utilitarian Motivations of Social Network Site Usage

Ernst, Claus-Peter H.

doi:10.1007/978-3-658-09918-3_2

Cited by 28 publications

(49 citation statements)

References 31 publications

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“…In H4, we proposed that intention to use smartphone for learning has positive effect on actual usage. H4 was also supported by existing dataset, which is also related with past studies (Ernst, Pfeiffer, & Rothlauf, 2013;Moya et al, 2018;Xu, Ryan, Prybutok, & Wen, 2012).…”

Section: Discussionsupporting

confidence: 88%

Understanding the academic learning of university students using smartphone: Evidence from Pakistan

Nand

Pitafi

Kanwal

et al. 2019

Journal of Public Affairs

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As the number of smartphone users have increased worldwide, research on the usage of the smartphone has received scholarly attention. However, different results were found in previous studies in different contexts. The main research question is whether adopting smartphones by students improve learning or generates interference. The purpose of this study is to examine the usage of smartphone among university students in Pakistan. Using a survey approach, data were collected from different universities/colleges of Karachi, Sindh, Pakistan. total, 585 entries was analyzed using SPSS 21.0 and AMOS 21.0 software. Results of analysis, validated most of the hypothesis showing the intention of Pakistani students towards smartphone usage for academic purpose. In addition, findings confirm that students' self‐efficacy related to a smartphone works as a moderating role of intention to use a smartphone for learning and actual usage of the smartphone. The current study has several implications in terms of smartphone usage and student academic performance. Limitations and implications of the study are also discussed in the last section.

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Section: Discussionsupporting

confidence: 88%

Understanding the academic learning of university students using smartphone: Evidence from Pakistan

Nand

Pitafi

Kanwal

et al. 2019

Journal of Public Affairs

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“…Among these results, which are based on total effects and consequently include direct effects and indirect effects, there is general agreement with the direct effects reported in previous studies and introduced in the theoretical model caused by Perceived Ease of Use Hsu & Lu, 2004), Technology Self-efficacy (Hong et al, 2013), and Flow Experience (Chang & Zhu, 2012;Ernst et al, 2013;Gao & Bai, 2014).…”

Section: The Dependent Variable (Attitude Toward Use Of Technology)supporting

confidence: 86%

“…Once a child experiences increased flow experience, using SNS strengthens a positive attitude to the SNS both directly and indirectly by strengthening the child's perception that SNS is useful to him or her. In practice, this direct effect of Flow Experience on Attitude toward Use of Technology is similar to the indirect effect via Perceived Enjoyment reported by Gao and Bai (2014), Chang and Zhu (2012), and Ernst et al (2013).…”

Section: New Findingssupporting

confidence: 80%

Factors Affecting Social Network Use by Students in Indonesia

Kristianto¹

2017

JITE:Research

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BackgroundAlthough Indonesia is one of the world's most populated countries with a high penetration of internet usage there has been little research on SNS usage in Indonesia, especially involving children. Instead, SNS research in Indonesia has focused on university students and political, marketing, and disaster mitigation issues. Aim/Purpose In order to address this gap a theoretical model is formulated from a review of previous studies incorporating basic constructs found in the Technology Acceptance Model (Perceived Usefulness, Perceived Ease of Use, and Attitude) as well as other influences, motivations, and individual characteristics that affect a child's attitude toward the use of SNS. Methodology The model is evaluated and developed using data collected from 460 children in primary school grades 4, 5, and 6 in five cities in Indonesia. The statistical techniques implemented with SPSS and Amos computer software (t-tests, correlation coefficients, principal component factor analysis, Cronbach alpha coefficients, and structural equation modeling (SEM) analysis). FindingsThe results confirm many of the effects on a child's attitude toward SNS reported in previous studies due to: the usefulness and ease of use of SNS; parental influence; feelings of flow experience and risk; and the child's level of access, technical expertise, and experience with SNS. New findings include significant correlations and causal effects involving: the influences of peers and parents; the child's level of technical expertise; and feelings of flow experience. Contribution Despite limitations related to sampling and the administration of a questionnaire among young children, the findings contribute to theory as well as practice and provide guidance on effective ways to improve children's attitudes towards the use of SNS.

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“…Therefore, SNSs are at least partly hedonic systems (Ernst et al 2013a;Van der Heijden 2004) that provide positive feelings and experiences for their users in the form of Perceived Enjoyment (Ernst et al 2013b;Hu et al 2011;Sledgianowski and Kulviwat 2008 Perceived Risk, in general, can alter an individual's feelings (Yüksel and Yüksel 2007). Specifically, due to the perceived negative consequences associated with it, Perceived Risk causes negative feelings such as anxiety, discomfort and uncertainty (Dowling and Staelin 1994;Featherman 2001).…”

Section: Figure 1 Research Modelmentioning

confidence: 99%

“…We then reveal and discuss our results before summarizing our findings, presenting their theoretical as well as practical implications, and providing an outlook on further research. Ernst et al 2013a) that "aim to provide self-fulfilling value to the user, … [which] is a function of the degree to which the user experiences fun when using the system" ( Van der Heijden 2004, p. 696). Indeed, SNS members have fun while using SNSs in general and, in particular, experience joy from the social interactions they enable (e.g., Boyd and Ellison 2007;Hu et al 2011;Sledgianowski and Kulviwat 2008;Thambusamy et al 2010).…”

Section: Introductionmentioning

confidence: 99%

Risk Hurts Fun: The Influence of Perceived Privacy Risk on Social Network Site Usage

Ernst¹

2015

Factors Driving Social Network Site Usage

Self Cite

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Some studies suggest that Perceived Privacy Risk exerts no influence on the Actual System Use of a Social Network Site. However, the potential indirect relationships between Perceived Privacy Risk and Actual System Use through its central antecedents have so far been overlooked. In this paper, we postulate that Perceived Privacy Risk exerts a negative influence on the Perceived Enjoyment of Social Network Sites, one of the central antecedents of Actual System Use. After surveying 415 students and applying a structural equation modeling approach, we confirmed an indirect negative effect of Perceived Privacy Risk on Actual System Use through Perceived Enjoyment. Overall, our study suggests that SNS service providers need to actively manage people's perceptions of privacy risk.

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Hedonic and Utilitarian Motivations of Social Network Site Usage

Cited by 28 publications

References 31 publications

Understanding the academic learning of university students using smartphone: Evidence from Pakistan

Understanding the academic learning of university students using smartphone: Evidence from Pakistan

Factors Affecting Social Network Use by Students in Indonesia

Risk Hurts Fun: The Influence of Perceived Privacy Risk on Social Network Site Usage

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