Hedonic arousal, time intervals, and excitation transfer

Rickwood, Ludmilla V.; Price, Graham

doi:10.1007/bf02686671

Cited by 5 publications

(2 citation statements)

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“…However, the period of this emotional induction varied. For example, arousing negative emotion tended to occur and vanish quicker than arousing positive emotion because of differences in the activation rate and speed between appetitive and aversive systems (e.g., Lang 2006; Rickwood and Price 1988). Thus, we conjecture that the induced negative emotion did not last longer than positive emotion during the processing of a learning task.…”

Section: Discussionmentioning

confidence: 85%

Emotion and multimedia learning: an investigation of the effects of valence and arousal on different modalities in an instructional animation

2015

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Previous emotion studies in education have focused mainly on the superiority of positive emotion for learning performance (e.g., enjoyment) over negative emotion (e.g., fear). However, few studies have considered different arousal levels in terms of learners' emotion. For example, the effects of calm positive or negative emotion have not been discussed, when compared to arousing positive or negative emotion. Based on the limited Capacity model of motivated mediated message processing (LC4MP), this study investigated how learners' emotional valence and arousal, induced by video clips, influenced their learning performance and mental effort in an animated instruction with different modalities (written-text versus spoken-text). A total of 206 participants were randomly assigned to eight groups: (a) calm positive, (b) calm negative (c) arousing positive, and (d) arousing negative emotions under different modality conditions (written and spoken). The results showed that both arousing groups outperformed calm groups on a recall test only in the written-text group regardless of valence, while emotional valence and arousal did not significantly influence learning performance in the spoken-text group. The results provide partial support for the LC4MP model and imply that the arousing emotional state has the potential to enhance multimedia learning.

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Section: Discussionmentioning

confidence: 85%

Emotion and multimedia learning: an investigation of the effects of valence and arousal on different modalities in an instructional animation

2015

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“…However, activation levels may vary, because uncertainty evokes greater physiological arousal than certainty, this further exacerbates the emotional response to positive events (Berns, McClure, Pagnoni, & Montague, 2001). This link between arousal and sensory emotion is particularly implied in the theory of transfer excitement, and proved in different fields (Rickwood & Price, 1988). For example, Gorn, Pham, and Sin (2001) found that, if the Y. C. Shi tone of the ad is pleasant, consumers in a higher state of awareness will be more favorable to the evaluation of advertising.…”

Section: Consumers' Possible Pleasure From Uncertainty In Daily Lifementioning

confidence: 97%

Uncertainty in Abstract Painting and Its Possibility of Stimulating Positive Feelings in Viewers

Shi¹

2023

ADR

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Starting from the theoretical definition of positive feelings and uncertainty, this paper discusses the research in the embodiment of the principle of pleasure brought by uncertainty in daily life and discusses its feasibility. By analyzing the pleasure of uncertainty in the field of musical artistic expression and the connection between music and abstract painting, the author explores the causes of positive feelings from uncertainty in abstract painting and its application. Through creative practice and related material experiments, the author achieves the result that there is potential for viewers to get positive feelings after experiencing the uncertainty in abstract painting works. This study aims to explore the application of abstract painting in the field of art therapy through this series of investigations.

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2018

The Psychology of Humor

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Hedonic arousal, time intervals, and excitation transfer

Cited by 5 publications

References 43 publications

Emotion and multimedia learning: an investigation of the effects of valence and arousal on different modalities in an instructional animation

Emotion and multimedia learning: an investigation of the effects of valence and arousal on different modalities in an instructional animation

Uncertainty in Abstract Painting and Its Possibility of Stimulating Positive Feelings in Viewers

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