Hedonic price analysis for high-end rural homestay room rates

Qiao, Hao-Hao; Wang, Chaohui; Chen, Ming‐Hsiang; Su, Ching‐Hui; Tsai, Chin-Hsun; Liu, Juan

doi:10.1016/j.jhtm.2021.08.008

Cited by 17 publications

(20 citation statements)

References 59 publications

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“…In terms of the cause–effect obtained from the comprehensive centrality and cause analysis, the clean environment was the strongest influential criterion, followed by professional service staff. Scholars Ismail et al [ 25 ] and Qiu et al [ 46 ] also proposed that good service quality has a positive impact on customer consumption intentions. Therefore, when aiming to improve the service quality, homestay owners must put their best effort into maintaining a clean environment and having professional service staff.…”

Section: Conclusion and Discussionmentioning

confidence: 99%

“…Regarding the cause–effect obtained from the comprehensive centrality and cause analysis, promotion and discount were the main influential criterion. The scholar Qiao et al [ 46 ] believes that the pricing of homestays is important and conducts research on the pricing of homestay operators. Scholar Rasoolimanesh et al [ 47 ] also proposed in the research on customer cognitive value that the price of homestay has a positive and significant impact on customer satisfaction.…”

Section: Conclusion and Discussionmentioning

confidence: 99%

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A Hybrid FMCDM Approach for the Evaluation and Selection of Homestays

Chou

2022

IJERPH

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Due to the beautiful rural scenery, rural tourism has gradually become a popular trend as affected by urbanization in Taiwan. The purpose of this study is to develop an objective and systematic evaluation model for homestay selection in Taiwan. Specifically, this study combines three fuzzy multiple-criteria decision-making (FMCDM) methods of means-end chain (MEC), fuzzy decision making and trial evaluation laboratory (FDEMATEL), and fuzzy analytic hierarchy process (FAHP). First, we use MEC to obtain important factors for homestay travelers to choose homestays, then we extract key influencing factors by FDEMATEL method, and finally, we rank these factors in importance by FAHP to provide travelers and managers with a reference. In addition, this study combines fuzzy theory to avoid the bias caused by human subjective judgment, so as to solve the problem of objectivity in the selection and evaluation model of homestay criteria. According to the results of our case studies, a clean environment, professional service staff, safe facilities and beautiful buildings are the key factors for consumers to choose homestays. The results of this study can provide a reference for homestay managers to understand the priorities of travelers and optimize customer service in Taiwan.

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Section: Conclusion and Discussionmentioning

confidence: 99%

Section: Conclusion and Discussionmentioning

confidence: 99%

A Hybrid FMCDM Approach for the Evaluation and Selection of Homestays

Chou

2022

IJERPH

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“…Zhang ( 2019 ) found that tourists paid the most attention to the facilities available in the rooms, geographical location, and service attitude of the homestay. Qiao et al ( 2021 ) analyzed the number of homestays among high-end rural homestays through a geographically weighted regression method to analyze the influence of external environment and internal characteristics on the prices of high-end rural homestays. Zhang et al ( 2020 ) considered rural homestay as an emerging business model and spatial utilization emerging in the process of rural revitalization and tourism transformation and upgrading in China.…”

Section: Literature Review and Research Hypothesesmentioning

confidence: 99%

The effect of fine service on customer loyalty in rural homestays: The mediating role of customer emotion

Xing

Xie

2022

Front. Psychol.

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Rural homestay is an important driver for developing rural tourism, which still grows against the wind in the post-epidemic era of the COVID-19 virus and shows unique attributes that are different from those of the traditional hospitality industry. Based on the five-dimensional model of fine service theory, this study introduces culture as a unique dimension to construct a six-dimensional model of rural homestay fine service and explores the influencing mechanism of rural homestay fine service on customer loyalty. This study successively used expert interviews and questionnaires to develop the structural equation model through SPSS 26.0 and AMOS 24.0. The results showed that culture, as a unique attribute of rural homestay, is another important factor influencing the level of rural homestay fine service besides privacy, responsiveness, empathy, comfort, and psychological quality. Customer emotion of rural homestays significantly impacts customer loyalty and fully mediates the relationship between fine service and customer loyalty. This study verifies the effectiveness of fine service theory in the research of rural homestay good service and provides a new measuring tool, which has the potential to enrich and develop the exploration of fine service.

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“…In addition, generation Z has a sense of Fear of Missing Out (FOMO), or a feeling of fear of being left behind a lifestyle trend that is being widely used or carried out by others (Hattingh et al, 2022;Rozgonjuk et al, 2021;Tandon et al, 2021). The results of research conducted by Credit Karma in 2018 showed that 39% of the younger generation is willing to owe debt to always follow the ongoing trends, which is very unfortunate (Qiao et al, 2021;Rinjani & Prasetiyaningrum, 2020).…”

Section: Introductionmentioning

confidence: 99%

The Influence of Financial Literacy and Lifestyle Against Consumptive Behavior of Generation Z during the Covid-19 Pandemic

Paramitalaksmi

Astuti

Aviva

2022

ijss

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This study aims to determine the influence of financial literacy and lifestyle levels against consumptive behavior of Generation Z during the Covid-19 pandemic in Special Region of Yogyakarta, Indonesia. The method used in this study was by distributing questionnaires to 200 students in D.I. Yogyakarta Province by sampling method through Google Form. This sampling determination is expected to be a representative of Generation Z i in Special Region of Yogyakarta, Indonesia. The result of this study is that lower level of Financial Literacy, the higher the consumptive behavior of Generation Z in Special Region of Yogyakarta, Indonesia during the Covid-19 pandemic. On the other hand, the higher the Lifestyle, the higher the Consumptive Behavior of Generation Z in Special Region of Yogyakarta, Indonesia during the Covid-19 Pandemic.

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Hedonic price analysis for high-end rural homestay room rates

Cited by 17 publications

References 59 publications

A Hybrid FMCDM Approach for the Evaluation and Selection of Homestays

A Hybrid FMCDM Approach for the Evaluation and Selection of Homestays

The effect of fine service on customer loyalty in rural homestays: The mediating role of customer emotion

The Influence of Financial Literacy and Lifestyle Against Consumptive Behavior of Generation Z during the Covid-19 Pandemic

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