Hedonic Shopping Motivations and Obsessive–Compulsive Buying on the Internet

Ali, Ayaz; Li, Chen; Hussain, Ashfaque; Bakhtawar,

doi:10.1177/0972150920937535

Cited by 20 publications

(33 citation statements)

References 100 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Therefore, H2 holds. This finding of this is consistent with the results from Ozturk et al [30] and Ozkara et al [70], Childers et al [22], To et al [26], Chiu et al [49], Wang [71] and Ali et al [72]. The hedonic value of online food delivery platforms is likewise valued by consumers, which shows that, although it is an online virtual platform, consumers still care about the overall shopping experience.…”

Section: Discussionsupporting

confidence: 89%

See 1 more Smart Citation

Consumer Attitudes and Purchase Intentions toward Food Delivery Platform Services

et al. 2020

View full text Add to dashboard Cite

With the advent of the Online to Offline (O2O) era, the rise of various food delivery platforms not only provides consumers with more choices, but also allows restaurant operators to reach more potential consumers and increase their additional revenue. This study is based on theory of planned behavior (TPB), and includes the ‘utilitarian value’ and ‘hedonic value’ as research variables. Structural equation modeling (SEM) was used to verify the research hypotheses, and to analyze consumers’ purchase intentions toward online food delivery platforms. An online survey was also conducted, and a total of 1300 questionnaires were distributed. After excluding invalid questionnaires with incomplete answers, a total of 1082 questionnaires were deemed valid, and the effective recovery rate was 83.23%. The research results were as follows: (1) the attitude, subjective norms, and perceived behavioral control of consumers will have a significant positive effect on utilitarian value and hedonic value; (2) the utilitarian and hedonic values have a significant positive effect on purchase intention; and (3) the utilitarian and hedonic values have a mediating effect on attitude, subjective norms, perceived behavioral control, and purchase intention. Based on the above results, food delivery platform operators can identify the key factors that drive consumers to use their services in order to formulate effective management strategies and create greater business opportunities for their organizations.

show abstract

Section: Discussionsupporting

confidence: 89%

“…Wang [71] argued that hedonic values have higher positive associations with customers' intentions to buy than with the intent to search information. Ali et al [72] pointed out that hedonist value has an effect on consumers' purchase intentions. Wen-Kuo et al [73] pointed out that hedonic value is the main influence on impulse purchasing.…”

Section: Hedonic Valuementioning

confidence: 99%

Consumer Attitudes and Purchase Intentions toward Food Delivery Platform Services

et al. 2020

View full text Add to dashboard Cite

show abstract

“…The hedonic features of the online channel, have given rise to shopping which contributes to the development of obsessive–compulsive buying [ 47 ]. Consumers with compulsive tendencies have a constant preoccupation with shopping and use shopping as a means to reduce anxiety [ 48 ]. Research that has been carried out examines the relationship between hedonic shopping motivation and compulsive online purchases.…”

Section: Literature Reviewmentioning

confidence: 99%

Online Book Shopping in Indonesian During the COVID-19 Pandemic

2022

View full text Add to dashboard Cite

The COVID-19 pandemic has lead to the implementation of quarantine for the entire world community. This is done to prevent the spread of COVID-19 and death from it. This impact is also felt by students who have to do many activities including buying books online. In Indonesia, Tokopedia and Shopee are the best-selling e-commerce platforms used by the public to buy books online. Moreover, each of these e-commerce has a fairly practical payment system, namely OVO and ShopeePay. This study tries to test the real motives of Indonesian consumers in buying books online. The method chosen was through structural equation modeling (SEM) which was carried out on two samples. The results show that Tokopedia consumers with OVO payments have hedonic motivation and utilitarian motivation in buying books online. In addition, the data also shows that Shopee consumers who pay through ShopeePay have other reasons besides hedonic and utilitarian motivation. The reason is because of situational influence.

show abstract

“…More than just demographics, generation differences are also found to be important drivers towards buying. The shopping orientation of Gen Z is based on brand and quality (Ali et al, 2020), but during the pandemic, they were found to focus more on economic quality indicator and thereby becoming a convenience shopper. The demographic variables have been used as moderators in many studies to measure the impact of other factors on impulsive and panic buying.…”

Section: Demographics Burstsmentioning

confidence: 99%

Understanding the Psychology Behind Panic Buying: A Grounded Theory Approach

Kaur

Malik

2020

Global Business Review

View full text Add to dashboard Cite

A psychological phenomenon that has triggered panic buying by the rapid spread of emergent epidemic is worthy of consideration. Population across cultures and national boundaries has raided shops at each growth stage of this epidemic, and India’s fast-moving consumer goods companies have faced increased pressure to ramp up production to meet demand. Limited research in consumer behaviour theory has approached to this collective action of panic buying or in other terms stockpiling. A theory needs to be developed from panic literature to understand this collective action by consumers in an emergency situation. The framework thus developed will facilitate in making economic choices in relative social isolation. This article is an attempt to identify the factors that lead to panic buying in case of pandemic. The research is carried out in stressed circumstances during the lockdown in Delhi and uses grounded theory to obtain insights from 22 consumer goods retail store operators to understand the reasons of panic buying by consumers. The responses have been carefully analysed to propose a model for further testing of consumer behaviour towards panic buying of essential and non-essential items under the pandemic situation.

show abstract

Hedonic Shopping Motivations and Obsessive–Compulsive Buying on the Internet

Cited by 20 publications

References 100 publications

Consumer Attitudes and Purchase Intentions toward Food Delivery Platform Services

Consumer Attitudes and Purchase Intentions toward Food Delivery Platform Services

Online Book Shopping in Indonesian During the COVID-19 Pandemic

Understanding the Psychology Behind Panic Buying: A Grounded Theory Approach

Contact Info

Product

Resources

About