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Background In this paper we analyse the novel The End of Eddy by Édouard Louis. The motivation for this paper is Bourdeau’s (2020) observation that Louis’s book explores working class politics, sexuality, and masculinity. Methods We analysed the amendment through narrative content analysis, the application of which allows us to answer the following question: Édouard Louis’s novel The End of Eddy: A representation of hegemonic masculinity? Results We conclude that this narrative is built on contradictions that can be summarized as a conflict between a socio-cultural norm anchored in a French village and a person who does not fulfil this concept, who is outside of it. We believe that hegemonic masculinity, that is, one part of the cultural norm of a given village, causes Eddy’s inclination or consciousness of homonationalism. Thus, on the one hand, hegemonic masculinity is undoubtedly present in this novel; on the other hand, it forms a kind of background or socio-cultural environment which, although it defines itself against the given, unconsciously causes the “birth of the conscious homosexual”. Conclusions Thus, we dare to claim that the narrative under analysis is not only a representation of hegemonic masculinity, but also an accentuation of its external and internal influence on one’s own perception of (sexual) difference.
Background In this paper we analyse the novel The End of Eddy by Édouard Louis. The motivation for this paper is Bourdeau’s (2020) observation that Louis’s book explores working class politics, sexuality, and masculinity. Methods We analysed the amendment through narrative content analysis, the application of which allows us to answer the following question: Édouard Louis’s novel The End of Eddy: A representation of hegemonic masculinity? Results We conclude that this narrative is built on contradictions that can be summarized as a conflict between a socio-cultural norm anchored in a French village and a person who does not fulfil this concept, who is outside of it. We believe that hegemonic masculinity, that is, one part of the cultural norm of a given village, causes Eddy’s inclination or consciousness of homonationalism. Thus, on the one hand, hegemonic masculinity is undoubtedly present in this novel; on the other hand, it forms a kind of background or socio-cultural environment which, although it defines itself against the given, unconsciously causes the “birth of the conscious homosexual”. Conclusions Thus, we dare to claim that the narrative under analysis is not only a representation of hegemonic masculinity, but also an accentuation of its external and internal influence on one’s own perception of (sexual) difference.
Background In this paper we analyse the novel The End of Eddy by Édouard Louis. The motivation for this paper is Bourdeau’s (2020) observation that Louis’s book explores working class politics, sexuality, and masculinity. Methods We analysed the amendment through narrative content analysis, the application of which allows us to answer the following question: Édouard Louis’s novel The End of Eddy: A representation of hegemonic masculinity? Results We conclude that this narrative is built on contradictions that can be summarized as a conflict between a socio-cultural norm anchored in a French village and a person who does not fulfil this concept, who is outside of it. We believe that hegemonic masculinity, that is, one part of the cultural norm of a given village, causes Eddy’s inclination or consciousness of homonationalism. Thus, on the one hand, hegemonic masculinity is undoubtedly present in this novel; on the other hand, it forms a kind of background or socio-cultural environment which, although it defines itself against the given, unconsciously causes the “birth of the conscious homosexual”. Conclusions Thus, we dare to claim that the narrative under analysis is not only a representation of hegemonic masculinity, but also an accentuation of its external and internal influence on one’s own perception of (sexual) difference.
Introducción: Esta investigación ofrece una revisión bibliográfica sistemática de los trabajos más relevantes sobre packaging en la industria alimentaria publicados en la última década, con el fin de destacar las líneas de investigación y temas pendientes, especialmente desde el interés de los profesionales de la comunicación. Metodología: Se analizaron registros de Web of Science, predominando estudios realizados en Europa, con un enfoque de investigación mixto que incluye entrevistas, experimentos de campo, encuestas, observación y cuantificación de elementos visuales. Resultados: Los temas más recurrentes en la literatura analizan la toma de decisiones de los consumidores a través de envases y advertencias nutricionales. Discusión: El estudio evidencia la necesidad de revisar las categorías en las que se indexan estos artículos en las bases de datos y destaca la falta de investigaciones que aborden el diseño de packaging desde una perspectiva comunicativa. Conclusiones: Se sugiere ampliar la investigación sobre packaging en la industria alimentaria, enfocándose en el diseño desde una perspectiva comunicacional, para cubrir los vacíos identificados en la literatura.
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