Heightened Corporate Social Responsibility: Insight from the Evolving Value Creation of Buy-One Give-One Model

Abstract

This paper documents key aspects in the CSR implementation via the buy-one give-one business model and analyzes the collective value that derives from the consumption of buy-one give-one products. This one for one concept has transformed beyond one for one with profound value dimensions. This paper commences that, in fact, the one for one model is heightened via varying value combination design. This escalating social value of given products is stimulated by the content combination of value pairs, transforming consumer purchases into benefactors. Also noted will be future expectations for the one for one concept since the dawn of burgeoning social entrepreneurships.

Social entrepreneurship orientation: Drivers of success for start-ups and established industrial firms

“…The argumentation is similar for new selling methods connected to delivering social value, e.g. the invention and application of the so-called buyone-give-one approach (Chang et al, 2016). In addition, indirect effects through an increased 10 financial basis (as described above) can cause a positive influence on social performance.…”