Heightening Adolescent Vigilance toward Alcohol Advertising to Forestall Alcohol Use

Goldberg, Marvin E.; Niedermeier, Keith E.; Bechtel, Lori J.; Gorn, Gerald J.

doi:10.1509/jppm.25.2.147

Cited by 47 publications

(27 citation statements)

References 51 publications

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Section: Effect Of Warning Messagesmentioning

confidence: 99%

“…Research conducted in the context of alcohol advertising has shown some success in increasing such vigilance, even among the usually skeptical teenage audience (Goldberg et al, 2006). In one study, sixth-grade students participated in five 50-minute lessons on alcohol advertisers' persuasive tactics and how to cope with them (Goldberg et al, 2006). Compared with a control group that did not receive this training, those students who had received the training demonstrated greater persuasion knowledge and coping behavior, and they were more negative toward alcohol advertisers.…”

Section: Effect Of Warning Messagesmentioning

confidence: 99%

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Embedded Alcohol Messages in Television Series: The Interactive Effect of Warnings and Audience Connectedness on Viewers' Alcohol Beliefs

Russell

2008

J. Stud. Alcohol Drugs

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Objective-This research investigates whether warning viewers about the presence of embedded messages in the content of a television episode affects viewers' drinking beliefs and whether audi ence connectedness moderates the warning's impact.Method-Two hun dred fifty college students participated in a laboratory experiment approximating a real-life television viewing experience. They viewed an actual television series episode containing embedded alcohol messages, and their subsequent beliefs about alcohol consequences were measured. Experimental conditions differed based on a 2 (Connectedness Level: low vs high) × 2 (Timing of the Warning: before or after the episode) × 2 (Emphasis of Warning: advertising vs health message) design. Connectedness was measured, and the timing and emphasis of the warnings were manipulated. The design also included a control condition where there was no warning.Results-The findings indicate that warning view ers about embedded messages in the content of a program can yield sig nificant differences in viewers' beliefs about alcohol. However, the warning's impact differs depending on the viewers' level of connectedness to the program. In particular, in comparison with the no-warning control condition, the advertising prewarning produced lower positive beliefs about alcohol and its consequences but only for the low-connected viewers. Highly connected viewers were not affected by a warning emphasizing advertising messages embedded in the program, but a warning emphasizing health produced significantly higher negative be liefs about drinking than in the control condition.Conclusions-The presence of many positive portrayals of drinking and alcohol product placements in television series has led many to suggest ways to counter their influence. However, advocates of warnings should be conscious of their differential impact on high-and low-connected viewers.THIS RESEARCH INVESTIGATES whether and how warning viewers about the presence of embedded alcohol messages in the content of television programming affects viewers' drinking beliefs and whether audience connectedness moderates the warning's impact. Television series are regarded as an influential source through which consumers acquire knowledge and learn social behaviors (Collins et al

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Section: Effect Of Warning Messagesmentioning

confidence: 99%

Section: Effect Of Warning Messagesmentioning

confidence: 99%

Embedded Alcohol Messages in Television Series: The Interactive Effect of Warnings and Audience Connectedness on Viewers' Alcohol Beliefs

Russell

2008

J. Stud. Alcohol Drugs

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“…Public policy marketers have used teen interventions to develop skills for resistance to alcohol advertising (Goldberg et al 2006) and to resist group pressure for drug and alcohol consumption (Rose, Bearden, and Teal 1992). Recent approaches outside marketing have used school and community interventions targeting parents in addition to teens.…”

Section: General Discussion and Future Researchmentioning

confidence: 99%

“…Social marketing strategies to reduce teen drinking (counter marketing) have included reducing negative peer influence, changing normative beliefs and/or motivation to comply, and self-presentation or self-image strategies, via advertising or intervention (Kelly, Slater, and Karan 2002;Rose, Bearden, and Teel 2001), and developing advertising persuasion coping behaviors (Goldberg et al 2006). Verplanken and Wood (2006) elaborate on a number of ''downstream'' and ''upstream'' interventions to prevent the development of, or reduce, detrimental habits such as drinking.…”

Section: Alcohol and Family Policy In North Americamentioning

confidence: 99%

Parenting Strategies as Influences of Teen Drinking via Self Esteem: An Important Area for Family Policy

Yang

Schaninger

2010

Journal of Macromarketing

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Globally, in developing as well as developed countries, rampant increases in teen drinking are widely recognized as major threats to individual, family, and societal well-being. Parenting strategies influence drinking and related behaviors, leading to their incorporation in national family, health, and substance abuse policy programs. Drinking teens become drinking adults, harming current and future family generations in a vicious ''recycling.'' Longitudinal micro-level analyses from late grade to late high school shows that parenting strategies lead to, or can curb teen drinking, both directly and indirectly, through self-esteem. Parenting often overemphasizes control and underemphasizes positive communications (responsiveness). Particular parenting strategies decrease teen drinking directly or indirectly, by enhancing or detracting child self-esteem, or both. Policies targeting parents via communication and intervention campaigns, to reduce their teens' drinking, offer a fruitful complementary tool to targeting teens directly, and to traditional policy tools. The emphasis of ''extant'' parent-targeted public policy campaigns is misplaced. We must reach parents earlier, in mid-grade-school years. Behavioral control should not be the dominant theme-psychological control must be strongly discouraged, and responsiveness encouraged, fostering long-term self-esteem and family health.

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“…In these cases, Stiff and Mongeau (2003) argue that it is only necessary to provide a counter argument for inoculation to work. This has been the case when inoculation has been used with teenagers to help form resistance to alcohol and tobacco use (Pfau, Van Bockern, & Kang, 1992;Goldberg, Niedermeier, Bechtel, & Gorn, 2006).…”

Section: Inoculation Against Persuasionmentioning

confidence: 99%

Unloading the hired gun: Inoculation effects in expert witness testimony

Ziemke

Brodsky

2015

International Journal of Law and Psychiatry

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The current projects investigated the efficacy of inoculation as a trial strategy designed to counter mock jurors' perceptions that an expert is a hired gun. Additionally, the projects also examined whether the manner in which experts responded to these questions had a significant effect on their ratings as a hired gun and overall credibility. The project contained two independent studies with parallel manipulations. Study 1 examined the previously mentioned effects in a civil trial while study 2 examined them in a criminal trial. The effects of these variables on measures of case outcome were also examined.Results revealed that, in a civil setting, inoculation significantly affected mock jurors' views of psychology in general, but had no significant effect on ratings of the expert as a hired gun, expert credibility, or case outcome. However, experts who responded to questions about bias in a narrative versus a fragmented manner were viewed as less of a hired gun. These results were not replicated in the criminal context. In that setting, not using inoculation led to higher ratings of expert knowledge. No other significant effects of inoculation or response style were found in the criminal setting.Implications of these results regarding current theory about hired gun expert witnesses are discussed. Additionally, suggestions for the fields of trial strategy and expert witness testimony are made. Finally, due to the context dependent nature of the results that were obtained, these findings suggest that future research in this area should be wary to generalize findings from a civil context to a criminal context and vice versa.

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Heightening Adolescent Vigilance toward Alcohol Advertising to Forestall Alcohol Use

Cited by 47 publications

References 51 publications

Embedded Alcohol Messages in Television Series: The Interactive Effect of Warnings and Audience Connectedness on Viewers' Alcohol Beliefs

Embedded Alcohol Messages in Television Series: The Interactive Effect of Warnings and Audience Connectedness on Viewers' Alcohol Beliefs

Parenting Strategies as Influences of Teen Drinking via Self Esteem: An Important Area for Family Policy

Unloading the hired gun: Inoculation effects in expert witness testimony

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