Hello Alexa! Exploring effects of motivational factors and social presence on satisfaction with artificial intelligence ‐enabled gadgets

Abstract

From requesting Alexa to set a reminder to asking Google Assistant to make a call, artificial intelligence (AI)‐enabled voice assistants are quickly melding into our lives. This study aims to understand why users interact with a voice assistant system. Results from an online survey identified four types of motivations underlying the use of voice assistants: entertainment, companionship, dynamic control, and functional utility. Results showed that functional utility and dynamic control were positively related to users' satisfaction, while companionship and entertainment were not. The effect of social presence on users' satisfaction was also explored. The moderation analyses showed that social presence not only had a main effect but also played a significant role in increasing satisfaction among the users who perceived low levels of functional utility and dynamic control. This study advances a growing body of human–AI interaction literature by demonstrating the underlying mechanism behind voice assistants' use. Practical and theoretical implications are also discussed.

Testing the Ability of Teachers and Students to Differentiate between Essays Generated by ChatGPT and High School Students

“…Such work could draw on the extended Technology Acceptance Model [21,23,44], which examines factors such as the perceived usefulness of specific technologies and how much users report trusting them. It will also be important to explore the effects of people's prior experiences with related technologies [45].…”

Measurement of Attitude in Language Learning with AI (MALL:AI)

“…Self-determination theory served as the foundation for the study by Chiu, Moorhouse, Chai, and Ismailov (2023), which looked at how teacher assistance influences how well students met their needs and how intrinsically motivated they were to learn using AI technology. It is obvious, in contrast to friendship and amusement, that the functional usefulness and dynamic control had a beneficial relationship to users' happiness (Shao & Kwon, 2021). It was also investigated how social presence affected user satisfaction.…”

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