Helping clinicians improve the health of their communities: The Beddoes Fellows Programme

Scally, Gabriel; Imitaz, Julie A.; Bethune, Robert; Young, Amber; Ward, W. Peter; Herzig, Hugh; Shankar, Rohit; Laugharne, Richard

doi:10.5455/jbh.20120506123015

Cited by 2 publications

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“…Since 2011, a joint initiative has been running between BBC Radio Cornwall and the local National Health Service (NHS) mental health trust to present a monthly phone-in programme on various mental health topics that attempts to raise awareness. 12,13 There are no formal contractual arrangements with the local NHS trust; instead this is a coproduction between the BBC and the NHS of a voluntary nature. The format of the programmes has been previously described 13 but in summary, they form part of the daily BBC Cornwall lunchtime show, which is usually hosted by presenter L.R., and are aired between 13.00 h and 14.00 h on the first Wednesday of every month.…”

Section: Cornwall Perspectivementioning

confidence: 99%

Local radio to promote mental health awareness: a public health initiative

et al. 2019

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Background Public health strategies have focused largely on physical health. However, there is increasing recognition that raising mental health awareness and tackling stigma is crucial to reduce disease burden. National campaigns have had some success but tackling issues locally is particularly important. Aims To assess the public's awareness and perception of the monthly BBC Cornwall mental health phone-in programmes that have run for 8.5 years in Cornwall, UK (population 530 000). Method A consultation, review and feedback process involving a multiagency forum of mental and public health professionals, people with lived experience and local National Health Service trust's media team was used to develop a brief questionnaire. This was offered to all attendees at two local pharmacies covering populations of 27 000 over a 2-week period. Results In total, 14% (95% CI 11.9–16.5) were aware of the radio show, 11% (95% CI 9.0–13.1) have listened and the majority (76%) of those who listened did so more than once. The estimated reach is 70 000 people in the local population, of whom approximately 60 000 listen regularly. The show is highly valued among respondents with modal and median scores of 4 out of 5. Conclusions Local radio is a successful, cost-effective and impactful way to reach a significant proportion of the population and likely to raise awareness, reduce stigma and be well received. The format has been adopted in other regions thus demonstrating easy transferability. It could form an essential part of a public health strategy to improve a population's mental well-being. Declaration of interest W.H. received support from the National Institute for Health Research (NIHR) Collaboration for Leadership in Applied Health Research and Care (CLAHRC) for the South West Peninsula UK. The views expressed in this publication are those of the authors and not necessarily those of the NHS, the NIHR or the Department of Health. L.R. and D.S. were involved in delivering the programmes but had no role in their evaluation.

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Section: Cornwall Perspectivementioning

confidence: 99%

Local radio to promote mental health awareness: a public health initiative

et al. 2019

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“…6 The 35 consultants in the local mental health trust agreed to participate in these programmes so that a range of consultants could give their expertise. We planned to combine a consultant psychiatrist with an experienced non-medical clinician who was an expert in mental health.…”

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confidence: 99%