“…However, for the case of Investor 3, the market maker will suspect herd behavior if H 3 2 {AA,BB}, and, in this case, a profit-maximizing market maker would confront Investor 3 with market prices that deviate from Table 1. In the experiment, market prices that differ across treatments would, however, be problematic as earlier studies have shown that price levels per se influence subjects' inclination to follow their own signal (see, e.g., Cipriani and Guarino [2005], Drehmann, Oechssler and Roider [2005]). In particular, there is evidence for contrarian behavior, where subjects are more likely to act against their signal, if prices are higher.…”