Here Comes the Sun: Present and Future Impact in Marketing and Public Policy Research

Scott, Maura L.; Hassler, Corinne M.K.; Martin, Kelly D.

doi:10.1177/07439156211058423

Cited by 13 publications

(16 citation statements)

References 27 publications

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“…As we conclude, we encourage researchers concerned about publishing work on mental health in marketing journals to consider two final insights. First, top marketing journals are increasingly calling for research that matters (Andrews et al, 2022;Chandy et al, 2021;Mende and Scott, 2021;Scott et al, CBPR is a collaborative research approach that includes mental health consumers and other stakeholders as full partners in all aspects of the research, such as people with mental illness, their family members and service providers (Corrigan and Shapiro, 2010) Members of the community being studied work collaboratively with health-care professionals and researchers to develop research questions, recruitment practices, risk management strategies, etc. Incorporate a pre-test phase for your research Pre-test survey instruments, research materials, procedures and protocols before engaging fully in the research Doing this kind of trial run allows for the assessment the reaction of and the impact on research participants and the research team and allows for any necessary adjustments Know your competencies and your limitations Even those with extensive training have limitations and consult with colleagues for situations beyond their competencies Researchers should not be afraid to ask for help or discontinue research if they feel they are placing themselves or others at risk Engage in self-care and team-care…”

Section: Discussionmentioning

confidence: 99%

Conversations about conducting marketing research in mental health

Machin

Brister

Bossarte

et al. 2022

JCM

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Purpose The purpose of this paper is to inspire research at the intersection of marketing and mental health. Marketing academics have much to offer – and much to learn from – research on consumer mental health. However, the context, terminology and setting may prove intimidating to marketing scholars unfamiliar with this vulnerable population. Here, experienced researchers offer guidance for conducting compelling research that not only applies marketing frameworks to the mental health industry but also uses this unique context to deepen our understanding of all consumers. Design/methodology/approach Common concerns about conducting marketing research in the area of mental health were circulated to researchers experienced working with vulnerable populations. Their thoughtful responses are reported here, organized around the research cycle. Findings Academics and practitioners offer insights into developing compelling research questions at the intersection of marketing and mental health, strategies to identify relevant populations to research and guidance for safe and ethical research design, conduct and publication. Originality/value To the best of the authors’ knowledge, this is the first instructional paper to provide practical advice to begin and maintain a successful research agenda at the intersection of mental health and marketing.

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Section: Discussionmentioning

confidence: 99%

Conversations about conducting marketing research in mental health

Machin

Brister

Bossarte

et al. 2022

JCM

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“…The SDGs continue to garner increasing support within marketing scholarship as a vehicle to engage with societal issues, as well as a mechanism to be relevant and have an impact (Bolton, 2022;Conduit et al, 2021;de Ruyter et al, 2022;Rosenbloom, 2022;Scott et al, 2022;. For example, Scott et al (2022, p. 1) state that the SDG framework allows scholarship to have "consistent .…”

Section: Sdgs and Marketing Scholarshipmentioning

confidence: 99%

“…The SDGs provide businesses with the opportunity to rethink their purpose and marketing strategy to contribute toward the SDG agenda by building and maintaining sustainable relationships with consumers and other important stakeholders to improve the social and natural environments (e.g. Bolton, 2022;Rosenbloom, 2022;Scott et al, 2022). Specifically, marketing is about creating value such that the short-term goals are not attained at the cost of harming the long term, meaning combining both profits (short term) while keeping in mind the purpose of its existence (long term).…”

Section: Introductionmentioning

confidence: 99%

Re-imagining Marketing Scholarship in the era of the UN Sustainable Development Goals

Voola

Carlson

Azmat

et al. 2022

Australasian Marketing Journal

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The pandemic, rising inequalities, climate change, consumer mistrust of brands, organizations and their intentions, pose important questions relating to marketing’s relevance and impact in the real world. Additionally, there are growing calls by global bodies, such as the UN, national governments, consumers, students, suppliers, and leading practitioners to re-imagine and broaden the role of business and marketing to consider benefits to stakeholders (consumers, suppliers, employees, community, as well as shareholders). In this editorial, we contend that the United Nations Sustainable Development Goals (UN SDGs) framework has the potential to address the myriad of challenges identified by marketing scholars and practitioners. With the assistance of quotes from marketing scholars, non-marketing scholars, marketing students and practitioners, we offer a rationale for a proactive and considered engagement by marketing scholarship, with the UN SDGs. We then introduce the six papers included in this special issue. We conclude by calling for further critical inquiry at the marketing-SDGs interface including; 1) Re-imagining the philosophy of marketing and marketing education; 2) Marketing capabilities and the SDGs; 3) Understanding consumer behavior, and 4) Learning across contexts.

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“…In recognition, we offered special sections that included articles that celebrate the Journal 's founding (Kinnear and Murphy 2021), its global impact (Shultz et al 2022), and the diverse areas of policy it can inform (Andrews et al 2022), among other celebratory work. In addition, we feature two empirical articles: one that considers observable trends around meaningful topics published by the Journal over its 40-year history (Martin, Borah, and Scott 2021) and a forward-looking survey of MPP community members on the future impact the Journal can make in advancing United Nations Sustainable Development Goals (UN SDGs; Scott, Hassler, and Martin 2022). Indeed, these efforts showcase our belief that JPP&M has been at the forefront of society's most relevant topics and conversations, but also that articles published in its pages can help solve our planet's most pressing problems and truly make the world a better place through meaningful impact, along the lines of the UN SDGs (see also Mende and Scott 2021).…”

Section: Making a Difference In The Worldmentioning

confidence: 99%