Here's Where We Get Canadian: English-Canadian Nationalism and Popular Culture

Millard, Gregory; Riegel, Sarah; Wright, John

doi:10.1080/02722010209481654

Cited by 20 publications

(7 citation statements)

References 5 publications

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“…The wilderness motif, of the country as uniquely rugged and unspoiled, pervades Canadian marketing and popular culture, at odds with the reality that more than three quarters of Canadians live in urban centres (Millard, Riegel, and Wright :19). This ad tacitly acknowledges that urban reality, yet consoles us that the wilderness can nevertheless be embraced as part of our essential nature as an experience we hold in common that makes us distinct.…”

Section: Molson Canadian: ‘Made From Canada’mentioning

confidence: 99%

“…The flagship ad, known as ‘the rant’, can be viewed at http://www.youtube.com/watch?v=BRI‐A3vakVg; see Millard, Riegel, and Wright (:14–15).…”

mentioning

confidence: 99%

“…He receives two dozen people of various colours, ages, and genders, hugging their knees and smiling. The man shrugs, smiles back, and takes them home (Millard, Riegel, and Wright :16).…”

mentioning

confidence: 99%

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‘Whose Game They're Playing’: Nation and Emotion in Canadian TV Advertising during the 2010 Winter Olympics

Mock

2012

Studies Ethnicity & National

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Through the examination of four commercials advertising products by transnational corporations broadcast to Canadian audiences during coverage of the 2010 Winter Olympics in Vancouver, this article explores how certain images, particularly those related to hockey, appeal to emotion through the conduit of national identity. Drawing out recurring symbols and themes, I demonstrate that it is not one's love of hockey in itself, or the excitement one feels watching hockey to which these commercials appeal. Rather, hockey serves in these commercials as a national 'totem', an empty signifier like a flag whose primary meaning lies in its status as emblem of the group, recognised in common by members of the group as encapsulating and organising the otherwise heterogeneous assortment of myths, symbols, and values that constitute group identity. What these commercials do, intentionally or not, is re-enact a ritual of almost religious function in which the national group reaffirms its agreement to be a group by unanimously experiencing the same emotion over the same object. The success of the advertisement rests in the ability of the advertiser to incorporate the product as a participant in the ritual; as a vital ingredient to the successful completion of the ritual, if not as an honorary non-human member of the group itself.

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Section: Molson Canadian: ‘Made From Canada’mentioning

confidence: 99%

“…The flagship ad, known as ‘the rant’, can be viewed at http://www.youtube.com/watch?v=BRI‐A3vakVg; see Millard, Riegel, and Wright (:14–15).…”

mentioning

confidence: 99%

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‘Whose Game They're Playing’: Nation and Emotion in Canadian TV Advertising during the 2010 Winter Olympics

Mock

2012

Studies Ethnicity & National

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“…Despite the fact that there is little mention of national identity in marketing literature, it is striking to note that advertising is regarded as playing a central role in conceptualising the nation (see, for example, Askew and Wilk, 2002; Frosh, 2007; Millard et al, 2002; Moreno, 2003; Prideaux, 2009). Writers in the fields of cultural studies, political science, journalism and mass-communication are in no doubt: “ advertisements sell more than products; they sell values, ways of life, conceptions of self and ‘Other’ ” and ideologies including capitalist consumerism, imperialism, racism and patriarchy (Hogan, 2005, p. 193).…”

Section: Introductionmentioning

confidence: 99%

Experiences of Brands and National Identity

Bulmer

Buchanan‐Oliver

2010

Australasian Marketing Journal

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Other disciplines know that brands affect national identity, but marketing has barely examined this relationship. We explore the conceptualisation of brands as symbolic and experiential resources from which consumers construct identity narratives. National identity is justified as a construct relevant to contemporary consumers and brands; more than shared culture, national identity encompasses feelings of belonging. We investigate consumer perspectives of how experiences of brands affect national identity. Life history narratives and friendship pair interviews were used to address how national identity is experienced in brands, and which and why brands impact national identity. Findings demonstrate the contribution of brands to consumer feelings of belonging, and of being part of a national community. Common brand consumption practices and shared appreciation for important stories embedded in brand communications assist in linking individuals with the same national identity. This research contributes to understanding brands, especially how consumers use and derive value from them. National identity is a particular social imaginary identity and is a creditable, relevant contemporary form of identity which is essential for maintaining self-respect, belonging and a sense of security. Despite the fact that there is little mention of nations or national identity in marketing literature, it is striking to note that advertising is regarded as playing a central role in conceptualising the nation. Given that brands are typically the sponsors of such advertisements and that brands are partially consumed and experienced via their advertisements we ask, what is the relationship between brands and national identity? The objectives of this qualitative study in New Zealand were to determine how national identity is experienced in brands and to identify which brands make people feel the way they do about their own national identity in the New Zealand context. We found that frequently advertised local and multinational brands were identified as brands that make people feel the way they do about their own national identity. Heritage brands, that do little advertising or whose marketing communications could not be recalled, also contributed strongly to national identity. The common factor amongst all these brands was the provision of stories that were relevant to the brand and that resonated with participants. From a practitioner perspective our study provides evidence of a link between brands and national identity and points to the importance of brand owners understanding how their brand stories affect consumer usage and purchase of brands, and impact on brand value.

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“…Our analysis concentrates on two fields that have been central to official nationalism: the ceremonial Speeches from the Throne (SFTs) and banknotes. This focus on state‐based articulations of nationalism is not intended to deny the importance of everyday nationalisms or non‐state actors (for some recent analyses in the Canadian context, see, for example, Grace ; Hillmer and Chapnick ; Millard, Riegel and Wright ; Raney ). Rather, it reflects the reality that state actors (and especially government parties) have access to the considerable regulatory, material, and discursive resources of the state and are therefore uniquely positioned to assert their claims to the national symbolic order.…”

mentioning

confidence: 99%

Nation‐building and Canada's national symbolic order, 1993–2015

Nieguth

Raney

2016

Nations and Nationalism

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This article examines the symbolic construction of Canadian national identity by the 1993-2006 Liberal governments and the 2006-2015 Conservative governments.To do so, it employs the concept of a 'national symbolic order', which refers to the complex set of public symbols that invoke, transport, and define claims to a shared national identity. Within Canada's national symbolic order, we focus on the state's use of national symbols across two domains: Speeches from the Throne and banknotes. Our analysis shows that Canada's recent Conservative government has used both of these domains to reshape Canadian national identity in ways that accord with neo-conservative values and ideology, and that it has done so in a coherent, consistent, and comprehensive fashion. This analysis highlights the symbolic strategies employed by state actors in linking particular ideologies to their nation-building projects; these strategies span multiple political and policy spaces.

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Here's Where We Get Canadian: English-Canadian Nationalism and Popular Culture

Cited by 20 publications

References 5 publications

‘Whose Game They're Playing’: Nation and Emotion in Canadian TV Advertising during the 2010 Winter Olympics

‘Whose Game They're Playing’: Nation and Emotion in Canadian TV Advertising during the 2010 Winter Olympics

Experiences of Brands and National Identity

Nation‐building and Canada's national symbolic order, 1993–2015

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