“…Others show how HMI practices emerge in diverse contexts and institutional-community negotiations surrounding digital heritage (Cameron & Kenderdine, 2007;Drotner & Schrøder, 2013;Giaccardi, 2012;Kalay et al, 2007;Parry, 2010). More recently, Chiara Bonacchi leveraged the power of big data to demonstrate the relevance of HMI-related SNS practices in contexts such as Brexit, Donald Trump's demonization of immigrants, and the rise of populism and nationalism in Italy (Bonacchi, 2022). At the intersection between heritage and digital social media communication, research on HMI on SNS practices addresses issues as diverse as Holocaust commemoration (Manca, 2021;Wight, 2020), the ''memory wars'' of Eastern and Central Europe (Rutten et al, 2013), heritage preservation (Sedlacik, 2015), community engagement with local history (Hood & Reid, 2018), archeological communication (Colley, 2014) between professionals (Richardson, 2015) and with mateur communities (Kelpsiene, 2019), institutional museum communication (Kidd, 2014), education (Charitonos et al, 2012), and marketing (Chung et al, 2014).…”