2014
DOI: 10.1163/18725465-00702002
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Heritage, Blackness and Afro-Cool

Abstract: This article focuses on the recent emergence of an “Afro-Dutch” category of self-identification among young people in Amsterdam. Dutch-born youth of different Afro-Caribbean and African backgrounds show a new sense of (and search for) a shared African heritage, and a growing desire for public exposure and recognition of this Africanness. Manifesting in, for example, media initiatives, performing arts, cultural festivals, and bodily fashions, this trend is characterized by an aesthetic emphasis on globalized Af… Show more

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Cited by 11 publications
(2 citation statements)
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“…The focus on affect brought attention to the ‘hype’ around leisure practices during ‘homeland’ trips. This needs to be understood against the background of a broader trend towards rebranding ‘Africa’ (de Witte, 2014 ). While participants were often confronted with negative, stereotypical portrayals of Ghana/Africa, the global success of urban West African music and dance styles made it ‘cool’ to be African and express this in bodily ways.…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…The focus on affect brought attention to the ‘hype’ around leisure practices during ‘homeland’ trips. This needs to be understood against the background of a broader trend towards rebranding ‘Africa’ (de Witte, 2014 ). While participants were often confronted with negative, stereotypical portrayals of Ghana/Africa, the global success of urban West African music and dance styles made it ‘cool’ to be African and express this in bodily ways.…”
Section: Discussionmentioning
confidence: 99%
“…Moreover, the global success of Azonto in particular, a dance craze that gained worldwide fame in 2011, had made it ‘cool’ to be African/Ghanaian and express this through the consumption of urban West‐African music and dance styles (de Witte, 2014). Describing her time at Afrochella, the ‘highlight’ of her last trip, Loretta said:
There are also festivals in the Netherlands of course but I'm really into … everything Afro.
…”
Section: Building Intimate Transnational Relationships Through Leisur...mentioning
confidence: 99%