Heritage Hotels in India: Offering Unique Experiences to Customers with Sustainable Practices as a Differentiator

Munjal, Parul; Munjal, Sandeep

doi:10.1201/9781315366227-13

Cited by 4 publications

(2 citation statements)

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“…People are always looking for interesting experiences, stories warmth, and heritage hotels have all of this lot to give. This quote comes from the manager of a hotel that was built in 1955 to be run as a hotel, which does not fall under the Government of India definition of a heritage hotel (Munjal and Munjal, 2017). The hotels that do fall within the definition are typically ones that are older and have undergone transition from being originally a palace or mansion.…”

Section: Curating Visitor Experiencesmentioning

confidence: 99%

How does the hospitality industry integrate heritage?

Munjal

2023

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PurposeThe paper aims to highlight the importance of nurturing heritage from the perspective of hospitality professionals and entrepreneurs in countries such as India that have a wealth of natural and cultural heritage resources. The intent is to bring out intersections of heritage and hospitality and place these in the context of global and local issues and concerns.Design/methodology/approachHeritage has been outlined in a broad and inclusive manner, to include not only tangible natural and cultural resources but also intangible oral histories, processes and practices embedded in traditional knowledge. Secondary sources are used to represent trends mapped in other studies though the main narrative is derived from gaps and opportunities observed by the author, both as a heritage expert and consumer of heritage hospitality.FindingsThere are three areas where the hospitality industry intersects with heritage in the current context, namely, awareness of heritage resources and integration of these in curating creative visitor experiences, incorporating traditional sustainable practices in the operating procedures of hospitality services, and in fostering heritage entrepreneurship.Originality/valueThis viewpoint should be of interest to researchers, academics and practitioners with a hospitality background as they seek creative ways of bringing heritage and traditional knowledge into mainstream hospitality education and practice, based on more systematic inquiry and exploration.

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Section: Curating Visitor Experiencesmentioning

confidence: 99%

How does the hospitality industry integrate heritage?

Munjal

2023

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“…In the conventional sense, cultural heritage tourism includes services such as travel, accommodation and experiencing of cultural heritage sites and destinations. Among the services too, accommodation within heritage properties could include heritage properties originally meant to be used as dharamshala s or guest houses and hotels, or heritage hotels as defined by Ministry of Tourism, Government of India and Indian Heritage Hotels Association (Munjal and Munjal, 2017, pp. 329–331).…”

Section: Introductionmentioning

confidence: 99%

Charting the role of digital platforms for cultural heritage tourism in India

Munjal

2021

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Purpose With the growth of number of smart phone users in India, digital interfaces such as android applications are easy to access and operate. While conventional websites have been in existence over the past few decades, government schemes as well as non-government entities have emerged over the recent years that create opportunities for connecting digital interfaces with cultural heritage tourism. The purpose of this study is to attempt to cover the various facets of interaction between the two dimensions, in an attempt to identify possibilities in the near future. Design/methodology/approach The research process included review of government scheme guidelines and proposal documents, and various digital interfaces as available on the World Wide Web and in the form of mobile applications. The data collection and analysis process included interviews with the founders of two mobile application developing start-ups in India. Findings India is positioned to take the leap into the creating unparalleled visitor experiences and opportunities for local communities and other stakeholders through use of technology and digital interfaces that can sustain the cultural heritage resources and create new developmental models that have not been possible otherwise. The need is to create synergies across the various opportunities, not only though time bound schemes and projects but embedding the same into the heritage management and governance model. Originality/value This paper provides an insight into the issues and opportunities in developing digital interfaces towards enhancing cultural heritage tourism in India.

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