In this work, we address and explore the concept of generalized m-preinvex functions on fractal sets along with linked local fractional integral inequalities. Additionally, some engrossing algebraic properties are presented to facilitate the current initiated idea. Furthermore, we prove the latest variant of Hermite-Hadamard type inequality employing the proposed definition of preinvexity. We also derive several novel versions of inequalities of the Hermite-Hadamard type and Fejér-Hermite-Hadamard type for the first-order local differentiable generalized m-preinvex functions. Finally, some new inequalities for the generalized means and generalized random variables are established as applications.