m i c r o p h t h a l m i a -a s s o c i a t e d transcription factor, mitf, is a master regulator of melanocyte development, differentiation, migration and survival. 1 a broad collection of studies have indicated that mitf directly regulates the transcription of genes involved in pigmentation, which are selective to the melanocyte lineage. in addition, mitf controls expression of genes which are expressed in multiple cell lineages and may also play differential roles in activating vs. maintaining gene expression patterns. in this point-of-view article, we discuss lineage restricted transcription factor activation of both tissue-specific and ubiquitously expressed genes using melanocytes and mitf as a model system that may eventually provide insights into such processes in multiple cell lineages.Cell reprogramming, where the epigenetic signature directing cellular identity can be erased and rewritten, demonstrates the pervasive and far-reaching importance of transcription factors in the development, maintenance and rewiring of cells.2 In 2006, Takahashi and Yamanaka published their seminal study on cell reprogramming, showing that only four selected transcription factors were required to directly and permanently transform adult mouse fibroblasts into induced pluripotent stem (iPS) cells.3,4 However, reprogramming can also include the conversion of one somatic cell type to another.In 1996, it was shown that ectopic expression of a single transcription factor, MITF, may convert fibroblasts into cells with characteristics of pigment-producing dual roles of lineage restricted transcription factors