2023
DOI: 10.1108/qrfm-10-2022-0167
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Heuristic-driven biases as mental shortcuts in investment management activities: a qualitative study

Abstract: Purpose This study aims to use a qualitative approach to explore and clarify the mechanism by which heuristic-driven biases influence the decisions and performance of individual investors actively trading on the Pakistan Stock Exchange (PSX). It also aims to identify how to overcome the negative effect of heuristic-driven biases, so that finance practitioners can avoid the expensive errors which they cause. Design/methodology/approach This study adopts an interpretative approach. Qualitative data was collect… Show more

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Cited by 4 publications
(1 citation statement)
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“…However, the world of investment is not solely guided by rational decision-making. Behavioral finance challenges the traditional notion of investors consistently acting rationally, suggesting that cognitive and psychological factors often lead to deviations from rationality (Ahmad & Wu, 2023;Crosby, 2023;Daxhammer et al, 2023;Gurung et al, 2023;La Porta et al, 2000;Quaicoe & Eleke-Aboagye;.…”
Section: Introductionmentioning
confidence: 99%
“…However, the world of investment is not solely guided by rational decision-making. Behavioral finance challenges the traditional notion of investors consistently acting rationally, suggesting that cognitive and psychological factors often lead to deviations from rationality (Ahmad & Wu, 2023;Crosby, 2023;Daxhammer et al, 2023;Gurung et al, 2023;La Porta et al, 2000;Quaicoe & Eleke-Aboagye;.…”
Section: Introductionmentioning
confidence: 99%