Heuristic Thinking and Credibility of Organic Advertising Claims: The Role of Knowledge and Motivations

Lanero, Ana; Vázquez, José-Luis; Sahelices‐Pinto, César

doi:10.3390/su12218776

Cited by 13 publications

(10 citation statements)

References 70 publications

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“…We observed nonsignificant and heterogeneous correlations between topical knowledge and perceptions of information credibility. Previous research has provided mixed findings on whether personal knowledge of a topic assists individuals in making credibility judgments (e.g., Lanero et al, 2020; Sui & Zhang, 2021). Our meta-analysis suggests that individuals with more knowledge about a topic tend to be more skeptical about the credibility of related claims, potentially lowering their credibility ratings.…”

Section: Discussionmentioning

confidence: 99%

“…However, the findings on the associations between these receiver factors and information credibility perceptions are often inconsistent. For example, while some studies have found positive associations between topical knowledge and credibility perception (e.g., Bucy et al, 2014), others have found negative ones (e.g., Lanero et al, 2020). Therefore, we ask:…”

Section: Factors Related To Information Credibility Judgmentmentioning

confidence: 99%

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Factors Associated With Information Credibility Perceptions: A Meta-Analysis

Ou,

2024

Journalism & Mass Communication Quarterly

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Research on factors influencing information credibility judgment is increasing, whereas their findings are mixed. This study conducted a meta-analysis of 85 empirical studies, synthesizing the effects of 12 frequently examined source, content, channel, and receiver factors on information credibility perception. Results reveal that message quality, source credibility, and message fluency have large correlations with credibility perception, while other factors show small-to-medium correlations. Personal topic knowledge does not have a significant relationship with credibility perception. Gender composition, information channel, topic, and research method significantly moderate the aggregated relationships. The theoretical and practical implications are discussed.

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Section: Discussionmentioning

confidence: 99%

Section: Factors Related To Information Credibility Judgmentmentioning

confidence: 99%

Factors Associated With Information Credibility Perceptions: A Meta-Analysis

Ou,

2024

Journalism & Mass Communication Quarterly

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“…Credibility is defined as the overall perception of the consumers on trustworthiness of the claims than the meaning and credibility of green advertising impact on consumer to make quick judgments regardless of their knowledge (Lanero et al, 2020). Credibility comprised the believability and reliability of product position information in reliability, claim-justification, and trust dispersion and delivering which entails consistently what is promised (Rizwan et al, 2014).…”

Section: Credibility Of Product Claimsmentioning

confidence: 99%

Ways of Avoiding the Green Marketing Myopia as a Driver for Customer Satisfaction: A systematic Journal Review

Vidarshika,

Rathnayake

2024

Int. J. Res. Publ. Rev.

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Green marketing is an emerging area in the marketing which was popular after 2000. Organizations are adapting to the green initiations as a competitive advantage however there are challenges associated with green marketing. Marketing myopia was first explored by Theodore Levitt emphasizing the organizations being product centric rather customer centric without considering needs and wants of the customers. However, with the marketing concept it is identified that consideration of customers' needs and wants. New concept in marketing myopia was green marketing which was discussed with the green marketing tactics followed by the organizations in which overemphasizing of the environmental quality rather customer's satisfaction or misjudging environmental quality and customer's satisfaction. Identifying the customer's green needs and wants required in green marketing as challenges are associated with green marketing initiatives as such leads for green marketing myopia. Three C's principle of consumer value positioning, calibration of consumer knowledge, and credibility of product claim identified as ways of avoiding the green marketing myopia. Green consumer is identified as one who adopts environmentally-friendly behaviors and who purchases green products over the standard alternatives. Green satisfaction of green consumers is when customer sensed that consumption fulfilled some need, goal, desire about environmental or green concerns and fulfilling the green concerns are preferable in which performance exceeds or meeting the green needs of the customers. With that how to satisfy the green consumers is identified in the paper highlighting the ways of avoiding the green marketing myopia with the Green marketing and how that leads for the green consumer's satisfaction. The process of identifying and appraising all published reviews of 21 articles comprised inductive approach and green marketing myopia concept is identified with ways of avoiding it as driver of Green customer satisfaction. Research is based on developing a model in avoiding green marketing myopia as a driver of consumer satisfaction considering the studies of green marketing context.

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“…• disease risk (Trumbo, 1999;Trumbo, 2002;Etchegary and Perrier, 2007), • computer and information technology (Winter, 2020;Zhang and Skoric, 2020), • information security (Luo et al, 2013;Frauenstein and Flowerday, 2020), • food safety (Kim and Paek, 2009;Chen, 2016), • crisis management (Shi et al, 2020), • decision-making (Allison et al, 1990) • marketing field (Zhang et al, 2014;Lanero et al, 2020).…”

Section: The Heuristic-systematic Model Of Information Processingmentioning

confidence: 99%

The impact of price transparency of bundled vacation packages on travel decision making: An experimental study

Bai

Chu²,

Fam³

et al. 2022

Front. Psychol.

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Price transparency is a vital factor in consumers’ judgements and decisions. When selecting a bundled vacation package, travelers are often influenced by transparency in the prices of individual elements of the package. However, because of the diversity of elements bundled in a vacation package, it is a challenge to research the impact of price transparency. To try to overcome this challenge, our study used five experiments to examine the primary impact of element price transparency on travelers’ purchases, along with the moderating effects of consumer involvement and the vertical position of element prices in product descriptions. For the primary effect, we found that tourists preferred vacation packages with low transparency in element prices. We also found that the primary effect of price transparency remained consistent and robust across both revised and actual vacation packages. For moderating effects, we found that tourists with low involvement attached greater importance to price transparency than those with high involvement when the element price was presented higher in the product description of the travel package. The findings of the five experiments have theoretical implications for price transparency and Heuristic-systematic Model and practical implications for tourism professionals designing and marketing vacation packages.

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Heuristic Thinking and Credibility of Organic Advertising Claims: The Role of Knowledge and Motivations

Cited by 13 publications

References 70 publications

Factors Associated With Information Credibility Perceptions: A Meta-Analysis

Factors Associated With Information Credibility Perceptions: A Meta-Analysis

Ways of Avoiding the Green Marketing Myopia as a Driver for Customer Satisfaction: A systematic Journal Review

The impact of price transparency of bundled vacation packages on travel decision making: An experimental study

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