2018
DOI: 10.1177/1056492618790077
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Heuristics to Navigate Uncertainties: Interview With Professor Kathleen M. Eisenhardt

Abstract: Kathleen Eisenhardt made numerous theoretical and methodological contributions to the fields of entrepreneurship, organization theory, and strategy. This interview focuses on her perspectives on how organizations in high-velocity environments can navigate technological uncertainties in fast-paced markets. In addition to clarifying her research contributions, she provides rare insight into her own academic development, her belief in teaching and mentoring, and her stance on intriguing issues future research sho… Show more

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Cited by 4 publications
(2 citation statements)
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“…One of the main reasons for choosing ethnography to explore heuristics is to observe the organization's members acting in their natural environment. Heuristics in decision-making happen when individuals deal with ongoing everyday-life situations in their natural surroundings (Bodner et al, 2019). Heuristics concern conscious and unconscious cognitive mechanisms which result in decisions that can be observed (Gigerenzer and Gaissmaier, 2011).…”
Section: Methodology and Data Collectionmentioning
confidence: 99%
“…One of the main reasons for choosing ethnography to explore heuristics is to observe the organization's members acting in their natural environment. Heuristics in decision-making happen when individuals deal with ongoing everyday-life situations in their natural surroundings (Bodner et al, 2019). Heuristics concern conscious and unconscious cognitive mechanisms which result in decisions that can be observed (Gigerenzer and Gaissmaier, 2011).…”
Section: Methodology and Data Collectionmentioning
confidence: 99%
“…Interpretative quality research is beneficial for theory building (Bodner, Song, & Szulanski, 2019), which involves conjecturing about an observation through abductive reasoning, i.e. deductively approaching a phenomenon with specific theories to inductively discover new theories (Van de Ven, 2007).…”
Section: Introductionmentioning
confidence: 99%