2021
DOI: 10.1080/0267257x.2021.1944896
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‘Hey, you there! Marketing!’ On ideology and (mis)interpellation of the marketing educator as subject

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Cited by 7 publications
(3 citation statements)
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“…The MREs all possess contextual knowledge, that is, a deep understanding of the real-life business world developed through their previous career experience, in line with Gross and Laamanen (2018, 2022). This informs both their pedagogical and subject knowledge.…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…The MREs all possess contextual knowledge, that is, a deep understanding of the real-life business world developed through their previous career experience, in line with Gross and Laamanen (2018, 2022). This informs both their pedagogical and subject knowledge.…”
Section: Discussionmentioning
confidence: 99%
“…Whereas traditionally, educators have played the role of knowledge providers, the development of know-how requires the co-creation of knowledge between student and educator (Anastasiou, das, & Alves 2009; Haynes, 2022; Miranda, Casa Nova & Cornacchione Júnior, 2012). In some schools, the client-server perspective of the relationship between students and educators in the education process is identified, considering aspects such as different final goals, including student satisfaction, student learning or student learning sensation (Anastasiou, das, & Alves 2009; Bacon, 2016; Endres, Chowdhury, Frye & Hurtubis, 2009; Gross & Laamanen, 2022).…”
Section: Literature Reviewmentioning
confidence: 99%
“…We navigate the tension between ideology and enlightenment, hoping that it is possible to teach Marketing in ways that nurture our students' critical thinking and life skills while also equipping them with the knowledge of Marketing discourse and practice that will help them fulfil their vocational and life aspirations (Hackley, 2022). As part of this process, as Gross and Laamanen (2022) point out, we cannot escape the fact that to some degree we reproduce the ideology of our discipline even as we attempt to challenge it, by a process of interpellation (Althusser, 2014). We ask students to apply Marketing concepts to case material, but we also ask them to critically evaluate the material, and the concepts, sometimes without giving them the conceptual tools they need to do so.…”
mentioning
confidence: 99%