“…IM offers program planners a logical step-by-step process to link a theoretical framework to program activities. The process has demonstrated usefulness; programs using the IM process have demonstrated effectiveness for multiple health behaviors (e.g., Bartholomew et al, 2006), including cervical cancer screening (Fernández, Gonzales, Tortolero-Luna, Partida, & Bartholomew, 2005; Hou, Fernandez, Baumler, & Parcel, 2002), HIV, STD, and pregnancy prevention (Tortolero et al, 2005), healthy eating (Davies et al, 2005), and physical activity (McEachan, Lawton, Jackson, Conner, & Lunt, 2008; van Stralen et al, 2008). IM helps health promotion program planners to make effective decisions at each step in intervention planning, implementation, and evaluation.…”