The results of four experiments provide evidence for controlled processing in the absence of awareness. Participants identified the colour of a neutral distracter word. Each of four words (e.g., MOVE) was presented in one of four colours 75% of the time (Experiments 1 and 4) or 50% of the time (Experiment 2 and 3). Colour identification was faster when the words appeared in the colour they were most often presented in relative to when they appeared in another colour, even for participants who were subjectively unaware of any contingencies between the words and colours. An analysis of sequence effects showed that participants who were unaware of the relation between distracter words and colours nonetheless controlled the impact of the word on performance depending on the nature of the previous trial. A block analysis of contingencyunaware participants revealed that contingencies were learned rapidly in the first block of trials.Experiment 3 showed that the contingency effect does not depend on level of awareness, thus ruling out explicit strategy accounts. Finally, Experiment 4 showed that the contingency effect results from behavioural control and not from semantic association or stimulus familiarity. These results thus provide evidence for implicit control.
Implicit Control 3Contingency Learning without Awareness: Evidence for Implicit Control Cognitive processes that are controlled are conventionally assumed to operate in a slow, effortful, and voluntary manner (Posner & Cohen, 1984;Posner & Snyder, 1975; Shiffrin & Schnieder, 1977). Thus, when researchers discuss the influence of "controlled" processes, it is typically assumed that such processes are explicit (i.e., conscious; cf., Besner & Stolz, 1999). As such, the term "implicit control" would seem to be nonsensical, because "implicit" (i.e., unconscious) seems to preclude the possibility of control. However, etymologically speaking this is not a necessary conclusion. The Oxford English Dictionary (2001) Evidence for cognitive control, which is assumed to be explicit and strategic in nature, has been drawn from the Stroop literature (Stroop, 1935). In the Stroop task, identification of the print colour of colour words is slower when the word and ink colour are incongruent (e.g., the word GREEN in orange; GREEN orange ) than when they are congruent (e.g., ORANGE orange ; see MacLeod, 1991, for a review). Probably the most important demonstration of putatively controlled processes in the Stroop literature is the proportion congruent effect. The proportion congruent effect refers to the finding that the size of the Stroop effect is influenced by the proportion of congruent items in a block of trials (Lindsay & Jacoby, 1994;Logan & Zbrodoff, 1979). Specifically, the Stroop effect is much larger in a high proportion congruent block of trials than in a low proportion congruent block of trials. This effect is commonly attributed to Implicit Control 4 participants explicitly learning to predict the colour from the word. Specifically, because the word us...