2015
DOI: 10.2105/ajph.2014.302399
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“Hidden” Social Networks in Behavior Change Interventions

Abstract: Many behavior change interventions do not account for the interaction among participants (i.e. social networks) and how such interactions may affect intervention outcome. We investigated if such networks were evident in a physical activity behavior change intervention. Results showed evidence of unobserved social networks in the intervention and illustrated how the network evolved over short time periods and impacted on behavior. These so-called "hidden" (or unobserved) social networks have typically been over… Show more

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Cited by 56 publications
(48 citation statements)
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“…Social norms—the standards of behaviour that are considered acceptable or appealing in a group or society—are also important for walking. Yet seldom are these networks or norms taken into account when promoting walking behaviour, and they are subsequently underutilised in our interventions 2. Promoting walking to individuals without considering these social constructs inherent in ‘social settings’ (such as schools, workplaces, parks, neighbourhoods, streets and public spaces) may risk missing opportunities to more effectively produce behaviour change or maintained behaviour change.…”
Section: Walking Is a Social Behaviourmentioning
confidence: 99%
“…Social norms—the standards of behaviour that are considered acceptable or appealing in a group or society—are also important for walking. Yet seldom are these networks or norms taken into account when promoting walking behaviour, and they are subsequently underutilised in our interventions 2. Promoting walking to individuals without considering these social constructs inherent in ‘social settings’ (such as schools, workplaces, parks, neighbourhoods, streets and public spaces) may risk missing opportunities to more effectively produce behaviour change or maintained behaviour change.…”
Section: Walking Is a Social Behaviourmentioning
confidence: 99%
“…Information on network structure and stability may be useful to model and control contamination due to social diffusion. 49 …”
Section: Introductionmentioning
confidence: 99%
“…Therefore, we plan to prospectively evaluate our research processes at every phase. Furthermore, although the randomized study design is optimal, it carries a risk of indirect intervention dissemination to the control group through social networks among these cohesive communities in a single small city, a phenomena common to behavior-change interventions (79). Finally, although data analysts were blinded to treatment conditions, it was not practical to maintain blinding for the study team members with direct participant contact.…”
Section: Discussionmentioning
confidence: 99%