Hidden treasures: Marca Perú (PeruTM) and the recoding of neoliberal indigeneity in the Andes

Hirsch, Eric

doi:10.1080/17442222.2020.1798077

Cited by 6 publications

(3 citation statements)

References 42 publications

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“…An exceptionally important strand of anthropological literature dealing with Indigenous questions has begun to coalesce around certain ideas. Putting aside the question of authenticity that concerned authors critiquing the model Indian, “articulation” (Li 2000; Schwittay 2003) and “performance” (Hirsch 2020; Huarcaya 2015) have become much‐cited concepts in analyzing the rise of Indigenous politics throughout the world. By articulating or performing Indigenous identities, groups are understood to create discursive unities between local realities and transnational ideals, allowing themselves to tap into the strategic potential of global norms (Conklin 1997).…”

Section: The Politics and Implicitness Of Restorative Extractionmentioning

confidence: 99%

Global ideals and restorative extraction: Negotiated Indigeneity on the margins of a Peruvian copper mine

Gilfoy

2023

J Latin Amer Carib Anth

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This article elucidates the unintended outcomes produced by extractive industries and Indigenous activism in eastern Apurímac, Peru. The article documents the rise and fall of an identity-based organization in the shadow of the Bambas copper mine using the concept of emergence amid Indigenous spaces to interpret the negotiated products of ideals and realities. I show how notions of historical debt and desires for "a better life" undergird the lived experience of Cotabamban peoples, placing particular demands upon any Indigenous awakening. Over time, creative alterations to activist endeavors shift from a right to culture toward a right to action, infusing artisanal mining ventures with moral credibility. Restorative extraction becomes an Indigenous practice of redress, tackling realities of marginalization and national reciprocity that have been exacerbated by corporate development. Rather than articulating an acceptable identity, restorative extraction temporarily redeems prolonged states of exclusion pertinent for certain potentially Indigenous communities enmeshed in resource booms.

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Section: The Politics and Implicitness Of Restorative Extractionmentioning

confidence: 99%

Global ideals and restorative extraction: Negotiated Indigeneity on the margins of a Peruvian copper mine

Gilfoy

2023

J Latin Amer Carib Anth

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“…By focusing on the intersecting capitalist and spatial dynamics that constitute a specific food in a specific region, we can better see how the construction of value in the gastronomic revolution relies on reimagining and remaking regional and national geographies. I follow Eric Hirsch’s (2020) claim that neoliberal national branding projects in Peru are not always accepted at face value and that some actors have complex relationships to these initiatives characterized by capitulation but also resistance and retooling (Hirsch 2020). Ethnographic specificity helps tease out dynamics of contestation less visible in studies that center Lima-based actors and conceptualize the gastronomic revolution as a single cohesive project.…”

Section: Gastro-capitalism In Perumentioning

confidence: 99%

La despensa nacional: Quinoa and the Spatial Contradictions of Peru’s Gastronomic Revolution

McDonell

2023

Lat. Am. res. rev.

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This article explores the spatial politics of Peru’s gastronomic revolution and corresponding efforts to territorialize Peruvian agricultural products by tracing the spatial dynamics of quinoa’s trajectory from highland dietary staple to coveted national food. Efforts to codify Peru’s national cuisine have involved mapping ingredients and dishes onto specific regions while dramatically reshaping agricultural production geographies and culinary topographies. Because of quinoa’s success as a high-value export crop, the Peruvian altiplano is no longer perceived as a landscape useful exclusively for livestock pasture and mining. Instead, it is imagined as agriculturally productive: the country’s quinoa heartland. At the same time, quinoa’s trajectory illuminates spatial contradictions in the gastronomic boom’s purported objectives and its tangible effects. The revalorization of quinoa led to a geographical expansion of its production outside the high Andes, undermining the spatially bound concepts of authenticity promoted by gastronomic leaders in Peru. Broadly, efforts to commercialize marginalized food products and their corresponding regions can at once reconfigure territorial discourses in important ways, reinforce long-standing geographical inequalities, and generate contestations of the geographic imaginaries of food and nation.

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“…It was fueled by high commodity prices overseas, a growing mining sector and an expanding middle class of consumers (Zarate & Casey, 2019). The economic boom paralleled a celebratory discourse about Peruvian identity showed in ubiquitous media and marketing campaigns as part of the branding-Marca Perú-of the country (Cánepa & Lossio, 2019;Cuevas-Calderón, 2016;Hirsch, 2020). Between 2001 and 2016, Peru was successful in reducing poverty but failed to expand social programs to reach much of the population, evidencing the huge inequalities between social groups and geographical areas.…”

Section: The Pandemic the Media And The Political Crisis In The Year ...mentioning

confidence: 99%

Hybrid Alternative Digital-Native Media in Latin America during the Pandemic (Two Peruvian cases of Entrepreneurial Journalism hosted from Spain)

Alonso

2022

JLACR

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This article analyzes two digital-native journalistic shows created during the pandemic and hosted from Madrid by Peruvian journalists: La Encerrona [The Confinement] and Sálvese Quien Pueda [Every Man for Himself]. In a context of political instability (with four presidents within a year), social turmoil, a devastating public health crisis, and a highly polarized presidential election in the Bicentenario (the 200th anniversary of the independence of the country), these digital projects counterbalanced the poor performance of mainstream media, which was accused of partisanship and polarization, of firing critical journalists, and of promoting disinformation and disseminating “fake news.” Contrastingly, these entrepreneurial journalistic operations offered alternative contents, perspectives, and sustainability practices within a hybrid alternative media model of production that combines professional experience with editorial and financial independence and a DIY mentality. Through interviews with the creators/hosts of the shows and content analysis, this article examines how the context of national crises (in terms of public health, democracy, and information) demanded new voices to fill the gaps left by traditional media, while at the same time reconfiguring the relation with audiences in multiple platforms.

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Hidden treasures: Marca Perú (PeruTM) and the recoding of neoliberal indigeneity in the Andes

Cited by 6 publications

References 42 publications

Global ideals and restorative extraction: Negotiated Indigeneity on the margins of a Peruvian copper mine

Global ideals and restorative extraction: Negotiated Indigeneity on the margins of a Peruvian copper mine

La despensa nacional: Quinoa and the Spatial Contradictions of Peru’s Gastronomic Revolution

Hybrid Alternative Digital-Native Media in Latin America during the Pandemic (Two Peruvian cases of Entrepreneurial Journalism hosted from Spain)

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