Hierarchal Formation of Trust on Peer-to-Peer Lodging Platforms

Luo, Yi; Tang, Liang; Kim, Eojina; Wang, Xi

doi:10.1177/10963480211031399

Cited by 10 publications

(13 citation statements)

References 95 publications

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“…However, trust in sharing accommodation is multifaceted and complex. It should be differentiated from that in the traditional context because this marketplace has more uncertainties and risks, such as personal information leakage, as well as private and financial risks (Luo et al , 2022). The first reason is the diversity of participants.…”

Section: Resultsmentioning

confidence: 99%

“…The transaction subjects of sharing accommodation include consumers, hosts and platforms (such as Airbnb), but traditional e-commerce transactions only include consumers and corporate websites (Xie and Mao, 2017). Second, consumers and hosts interact online and offline (Luo et al , 2022). Third, hotels can provide consumers with consistent and standardized service, unlike individual providers, who lack a strong reputation (Prayag and Ozanne, 2018).…”

Section: Resultsmentioning

confidence: 99%

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A systematic review of trust in sharing accommodation: progress and prospects from the multistakeholder perspective

Song

Gu²,

Liu³

et al. 2022

IJCHM

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Purpose Trust has emerged as a crucial research topic in the sharing economy. However, scholarship on trust in sharing accommodation remains limited. By using stakeholder theory, this study aims to provide a systematic framework for integrating trust among multiple stakeholders and identify potential knowledge gaps and future research directions for trust in sharing accommodation. Design/methodology/approach The authors select papers using a combination of multiple keywords from EBSCOhost and Web of Science. The analysis includes 172 journal papers published between 2011 and 2021. The authors conduct a systematic review through thematic content analysis, and each paper is analyzed using manual coding. Findings The analysis shows that key stakeholders for trust building in sharing accommodation include consumers, hosts, platforms, residents and governments, with most studies focusing on the consumer perspective. The study integrates various trust antecedents and outcomes from the above multistakeholder. Second, this study summarizes the most commonly used theories, and more diversified theories could be applied to future research. Third, this study finds that most studies use quantitative methods, and researchers should introduce more integrated methodologies such as machine learning on a large scale. Furthermore, the current research disciplinary paradigm should be extended to multidisciplinary and interdisciplinary approaches to promote innovation in trust research. Finally, the COVID-19 pandemic has brought both challenges and opportunities to industry as well as researchers, and more institutional rather than commercial perspectives need to be addressed. Research limitations/implications The study contributes to the trust and the sharing economy literature by providing a systematic framework for integrating trust from multistakeholder perspectives. The study also points out several future research directions by combining micro and macro multistakeholder perspectives, identifying more diversified theories and methodologies and specifying multidisciplinary and interdisciplinary approaches. Originality/value The study advances knowledge by providing a systematic framework for integrating trust among multiple stakeholders and proposing future research directions for trust in sharing accommodation.

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

A systematic review of trust in sharing accommodation: progress and prospects from the multistakeholder perspective

Song

Gu²,

Liu³

et al. 2022

IJCHM

View full text Add to dashboard Cite

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“…Airbnb is one of the growing companies in the hospitality industry that relies on sharing economy to conduct business, and to connect hosts to travelers [6]. As one of the leading companies in this industry, Airbnb operates on an innovative marketplace platform as an intermediary to serve the needs of travelers.…”

Section: Literature Review 21 Airbnb Corporate Model and Business Str...mentioning

confidence: 99%

“…As the brand mainly communicates with its users virtually, trust might greatly influence customers and affect profitability [6]. An article about Airbnb indicated that trust has direct and indirect effects on customer satisfaction and repurchase intention [7,8].…”

Section: Literature Review 21 Airbnb Corporate Model and Business Str...mentioning

confidence: 99%

“…For that matter, the examination of Airbnb's brand personality and other behavioral factors can contribute to maintaining the prestige of the brand and enhancing the quality of its services [4,5] through open innovation processes. The case study of Airbnb developed by Schivinski et al (2020) [6] about social media brand engagement in the context of collaborative consumption reveal that a hedonic brand image influences behavioral engagement on social media, and brand equity mediates the relationship between the functional brand image, consumption, contribution, and creation of social media brand-related content.…”

Section: Introductionmentioning

confidence: 99%

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Analysis of the Impact of Airbnb Brand Personality on Consumer Involvement and Institutional Trust

Cardoso

Paulauskaitė

Hachki

et al. 2022

Journal of Open Innovation: Technology, Market, and Complexity

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In this study, Airbnb’s brand personality is explored in relation to its effects on consumer involvement and institutional trust. The objective of this paper is to fill a gap in marketing research by building up a solid understanding of the relationship between those constructs in the context of hospitality brands. The results of the study revealed that Airbnb’s brand personality is mostly associated with excitement, sincerity, and competence. Brand personality was shown to have effects on both consumer involvement and institutional trust, with competence having the biggest impact on consumer involvement, and institutional trust being under the most significant influence of sincerity. The results of this study present meaningful implications not only for the academic community, but also for marketing specialists focusing on branding strategies in the innovative context of sharing economy businesses.

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Literature review of the sharing economy: Socio‐cultural perspective

Yildiz

Uzunöz

2023

Community & Applied Soc Psy

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This article reviews the literature to explore the role of culture in the sharing economy. During the literature review process, we used the terms collaborative consumption, collaborative economy, gift economy, gift‐giving, mesh, peer‐to‐peer, and commercial sharing systems in addition to the term sharing economy. Thus, we offer a reasonably broad scope in our research. It analyses 89 articles through a systematic literature review to determine the role of society and culture in the sharing economy. In addition, it offers a theoretical and descriptive exploration of the sharing economy and culture. The research shows that cultural dimensions and sharing motives shape the role of culture in the sharing economy. In this context, we determine the dimensions of power distance, uncertainty avoidance, individualism–collectivism, masculinism, long‐ and short‐term orientation, and indulgence‐restrain. In addition, we determine economic, social, sustainability, materialism, and trust motives. It shows that materialism, economic, sustainability, and trust differ depending on cultural dimensions. This situation shapes the attitudes and intentions of individuals toward the sharing economy. In addition, the study lists the cultures studied and the theoretical approaches used in previous cross‐cultural studies on the sharing economy. The study shows that cross‐cultural studies often focus on the cultures of the United States, China, and India. Finally, we offer suggestions for future research.

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Hierarchal Formation of Trust on Peer-to-Peer Lodging Platforms

Cited by 10 publications

References 95 publications

A systematic review of trust in sharing accommodation: progress and prospects from the multistakeholder perspective

A systematic review of trust in sharing accommodation: progress and prospects from the multistakeholder perspective

Analysis of the Impact of Airbnb Brand Personality on Consumer Involvement and Institutional Trust

Literature review of the sharing economy: Socio‐cultural perspective

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