Hierarchical Structuring of the Impressions of 3D Shapes Targeting for Art and Non-art University Students

The free association method is often employed in marketing research to investigate perceptions of a particular product or brand in different socio-cultural groups of customers. In our research, international and domestic students produced free associations in response to photographs of outdoor billboards from two different locations in one city (city centre and outskirts). The results indicate that free associations can depict qualitative aspects of outdoor billboards like poor quality (relating to the categories of amateurish and fake), problematic content (relating to female stereotypes, gender stereotypes and cultural differences), and that they have the potential to capture the general atmosphere of the neighbourhood (categories of decay, depression, danger and past).

show abstract

Hierarchical Structuring of the Impressions of 3D Shapes Targeting for Art and Non-art University Students

Cited by 4 publications

References 9 publications

Impression Estimation Model of 3D Objects Using Multi-View Convolutional Neural Network

Impression Estimation Model of 3D Objects Using Multi-View Convolutional Neural Network

How Different Tourist Sites Evoke Different Emotions: Investigation Focusing on the Urban and Rural Sites in Japan

Artificial, cheap, fake: Free associations as a research method for outdoor billboard advertising and visual pollution

Contact Info

Product

Resources

About