Increasing absorption up to more than 90% with increasing intensity was observed in boron and gold laser plasmas heated by KrF laser pulses of high, but still non-relativistic, intensity. The pulses of 700 fs duration had a temporal contrast of 12 orders of magnitude; thus, the laser pulse of more than 10 18 Wcm −2 intensity hit the steep surface of the boron and gold targets. Blue shift of the reflected radiation refers to extreme high acceleration resulting in velocities above 5 × 10 5 ms −1. Brunel absorption and ponderomotive effects are shown to play an important role in the observed phenomena.