A theoretical analysis of a series of imidazole-based Y-shaped chromophores, D1-D8, is performed in order to investigate their non(linear) optical, fluorescence, and charge-transport properties. The calculations have been carried out employing DFT and TD-DFT methods at CAM-B3LYP and M06-2X levels of theory. FMO analysis reveals that in ground state, highest occupied molecular orbital is localized on the 4,5-dimethylanilino donor moiety and imidazole core while lowest unoccupied molecular orbital spreads on p-linker and nitro acceptor moieties. Vertical absorption and fluorescence transitions are characterized as intramolecular charge transfer and maximum absorption and fluorescence wavelengths show that by changing the p-bridge to the imidazole C2, we can tune fluorescence color from cyan to orange. Calculated (hyper)polarizabilities show that elongation of πlinker by polarizable subunits, such as double bonds or heteroaromatic rings, increases significantly the nonlinear response and shifts the charge-transfer band bathochromically. Calculated reorganization energies indicate that the studied compounds are hole-transporting materials rather than electron-transporters. Interestingly, D7 and D8, with higher hyperpolarizabilities, are predicted to be potent candidates for NLOdevices while D5 and D8 molecules are expected to be promising candidates for luminescent materials and good hole-transport materials for organic light emitting diodes.