“…Firms that consistently invest in innovation experience higher growth by introducing new products, services and business models (Geroski & Machin, 1992;Yasuda, 2005). Similarly, people-related investments boost employee motivation, engagement and productivity (Bakker & Schaufeli, 2008;Oswald, Proto, & Sgroi, 2015) and create strong organizational identities (Dorrenbacher, Tomenendal, & Stanske, 2017), thereby boosting growth (Goedhuys & Sleuwaegen, 2016;Grover Goswami, Medvedev, & Olafsen, 2019).…”