One of the most fundamental aspects of a species’ behavioral strategy is its activity budget; for primates this generally involves the allocation of available time among resting, feeding, traveling, and social behavior. Comparisons between species, populations, or individuals can reveal divergences in adaptive strategies and current stressors, and reflect responses to such diverse pressures as predation, thermoregulation, nutrition, and social needs. Further, variation across seasons is an important part of behavioral strategies to survive food scarcity; this can involve increasing or decreasing effort. We documented activity over the 24‐h cycle for the cathemeral, frugivorous Eulemur fulvus and the diurnal, folivorous Propithecus diadema across 13–18 months at Tsinjoarivo, Madagascar. Their activity budgets were dominated by resting (E. fulvus: 74.1%; P. diadema: 85.2%), followed by feeding (15.8%, 12.4%), traveling (9.31%, 1.74%) and social activities (0.76%, 0.70%), respectively. The lower feeding and higher resting in P. diadema likely reflect slower gastrointestinal transit and higher reliance on microbial fermentation to extract energy from fibrous food. The two species showed opposite lean season strategies. E. fulvus increased activity, with more feeding but less travel time, consistent with a shift to less‐profitable fruits, and some leaves and flowers, while increasing feeding effort to compensate (“energy maximizing”). P. diadema showed less variation across months, but the lean season still evoked reduced effort across the board (feeding, travel, and social behavior), consistent with a “time minimizing” strategy prioritizing energy conservation and microbe‐assisted digestion. Understanding these divergent shifts is key to understanding natural behavior and the extent of behavioral flexibility under stressful conditions. Finally, the complex patterns of fruit availability (intra‐ and interannually) and the species’ behavioral responses across months underscore the need to move beyond simplistic “lean/abundant season” and “fruit/leaf” dichotomies in understanding underlying energetic strategies, and species’ vulnerability to habitat change.