In spite of intensive experimental and theoretical studies, no model at the atomic scale has been proposed to explain the large piezoelectric effect in PbZr 0.52 Ti 0.48 O 3 ͑PZT͒ compared to the low piezoelectric response in the simple end-member lead titanate PbTiO 3 . X-ray absorption spectroscopy ͑XAS͒ appears as the technique of choice not only to clarify the role of Zr, but also to quantify the Zr displacement through the FerroelectricParaelectric ͑F-P͒ transition. We clearly show evidence of the polar character of the Zr-atoms in PZT with a Zr-shift which will produce a small polarization. Such an atomic configuration for one type of atoms leads to relatively easy switching, i.e., relatively low electric field to align the Zr-polar atoms, which will create a favorable energetic situation for the cooperative switching of the strongly polar Ti-O dipole and would therefore account for the large piezoelectric effect in PZT.