Shellfish purple, also known as Tyrian purple and royal purple, has a long history, which has been revealed and documented in recent years through valid physicochemical studies using sophisticated techniques. The aim of the work was to summarize the conclusions of these studies and to describe the results of two unpublished investigations regarding the (i) identification of shellfish purple in a textile (4th century BCE) from ancient Macedonia and (ii) dramatic effect of the dyeing conditions on the composition of the purple dye. Moreover, a critical discussion is included about the discovery of the shellfish pigment and dye based on the available scientific evidence. Previously published reports describing the identification of the shellfish colorant in objects of the cultural heritage were carefully summarized. Shellfish purple was not used only as colorant, but it served other purposes as emphasized in this review. In particular, examples for the use of shellfish purple in medicine, grave goods and fillers and plasters in walls, were described. Examples of materials and methods that were used in the past to produce “fake” purple, imitating the aesthetic result of the valuable royal marine material were summarized. Finally, the solubility of indigoids was discussed using modern approaches of physical chemistry.