The A0 ϩ -X0 ϩ electronic transition of 172 Yb 32 S, 174 Yb 32 S, and 176 Yb 32 S has been rotationally analyzed for the first time. Doppler-limited laser excitation spectroscopy with selective detection of fluorescence was used to obtain spectra of the 0-0, 0-1, 1-1, 1-2, 2-2, and 2-3 bands with a measurement precision of approximately 0.003 cm Ϫ1 . The 2-2 and 2-3 bands were found to be perturbed by a level crossing that occurs in the A0 ϩ ϭ2 level. In total, over 1500 line positions have been measured, assigned, and employed in least-squares fits of molecular parameters. The principal deperturbed results for the X0 ϩ state, which arises primarily from the Yb 2ϩ (4 f 14 )S 2Ϫ electronic configuration, are R e ϭ2.3591(2) Å and e ( 174 YbS)ϭ366.714(2) cm Ϫ1 , and for the A0 ϩ state, R 0 ( 174 YbS)ϭ2.3905(2) Å.